Product Marketing Manager - Product Realization Services

At Benchmark, we are driven by our purpose: to innovate for a healthier, safer, and better-connected world to create a brighter future. When you join us, you become part of a team passionate about making a meaningful impact across various sectors, including commercial aerospace, defense, advanced computing, next-generation communications, complex industrials, medical, and semiconductor capital equipment. We prioritize career growth, fostering a culture that ensures you reach your full potential. At Benchmark, your work is purpose-driven, enabling you to create a positive impact on the world and make your career truly meaningful. You'll be part of a collaborative, diverse, and inclusive team that values your ideas and contributions.

Summary:

The Product Marketing Manager-Product Realization Services is responsible for developing and executing marketing strategies and plans for all Benchmark services to our target markets, which include Aerospace and Defense, Advanced Computing & Communications, Medical Technologies, Complex Industrials, and Semiconductor Capital Equipment. This role will work with sector Commercial Team colleagues and subject matter experts to clearly articulate the differentiators of Benchmark's capabilities and promote our offerings based on market opportunities, industry experience, and contact with customers and prospects. This individual must possess a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality. This individual must also enjoy spending time in the market to understand customers' problems and how to communicate the value of our solutions.

This position is responsible for crafting the service/solution messaging and positioning, as well as conceiving and developing innovative marketing programs and campaigns that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. The Product Marketing Manager-Product Realization Services will be a buyer's expert, understanding their needs and buying criteria and transferring that knowledge into marketing efforts as well as the sales channel.

This individual must also be able to communicate with all areas of the company. They will work with multiple engineering, manufacturing, technology solutions, and supply chain counterparts to define solution requirements based on market needs. They will help establish marketing communications to drive the go-to-market strategy, helping to define the service offering positioning, key benefits, and target customers. The Product Marketing Manager-Product Realization Services will also serve as the internal and external evangelist for our service offerings, working closely with the sales channel and key customers.

Responsibilities:

* Develop service offering positioning and messaging that differentiates our services in the market and create supporting content.

* Plan the launch of new services and manage the cross-functional implementation of the plan.

* Develop the demand generation strategy and manage the marketing programs that drive demand for our offerings.

* Manage content creation to develop case studies, videos, slideware, website copy and blog posts.

* Communicate the value of offerings and services to the sales and marketing team.

* Sales enablement - communicate the value proposition of our offerings to the sales team and develop the sales tools and training that support the selling process.

* Speak and present both internally and externally to promote the story of our offerings.

* Gain insight into customer use of current services, untapped opportunities and buyer personas.

* Measure and optimize the buyer's journey as it relates to service adoption

* Build and maintain a library of capability demonstrators, including supporting materials for sales and marketing use

* Report on return on investment and key performance metrics.

* Assist sales on calls when appropriate to provide deeper dives into the offerings.

Other information:

Education / Experience

* Bachelor's Degree in Marketing or related field .

* 1-3 years of technology solution or product marketing experience preferred, other marketing or engineering experience considered.

* Technical solution or product marketing experience preferred

Skills

* Demonstrated experience developing and implementing an integrated marketing strategy for a product, service, or division of a company.

* Demonstrated ability managing multiple marketing initiatives integrated with an overall go-to-market strategy.

* Very strong writing skills and ability to translate technical information into clear and compelling case studies, white papers, website copy, and presentations.

* Ability to translate customer feedback into actionable insights and messaging.

* Ability to translate value propositions into practical sales enablement resources.

* Should be comfortable thinking into the future and working with ambiguity

* Skills in managing multiple product timelines and deliverables efficiently.

* Expertise in leveraging marketing automation tools to efficiently maximize message reach.

Abilities

* Should be able to work closely with sales, engineering, operations, and marketing colleagues, including senior-level management.

* Ability to listen to intended details attentively.

* Ability to read, analyze, and interpret general business periodicals, professional journals, governmental regulations, and financial reports.

* Demonstrated ability to align peer coworkers to strategy and initiatives.

* Ability to meet scheduled deadlines.

* Works well with customers, vendors, partners, and management.

* Ability to establish coworker and customer trust and confidence.

* Willing to travel 10%

Education: Bachelor's Degree in Marketing or related field .

Geographical Location: Arizona:Tempe

Physical Location: Tempe, AZ - Headquarters

Shift: Shift 1

Work Schedule: M-F 0800-1700

Full Time

Export Control: This job position may include access to controlled information or technology covered under applicable U.S. export control laws. As such, employment for this job position may be contingent on either verification that an applicant falls under the definition of a "U.S. Person" (which includes U.S. citizens, U.S. lawful permanent residents, and those granted U.S. asylum or refugee status)or on the Company timely obtaining any necessary export license required under federal laws. The Company evaluates such export license situations on a case-by-case basis and may decline to proceed with a job applicant in its sole discretion since export license applications can take many weeks to be processed.

In our innovative environment, you'll work with cutting-edge technology, leading the way in engineering design and delivering world-class manufacturing services for products that make a real difference in the lives of others. At Benchmark, your career is more than just a job. It's an opportunity to be part of something bigger, where your work matters and helps shape a brighter future for everyone. Together, we will achieve extraordinary things.

Benchmark is an equal opportunity employer. We are bringing together a diverse workforce with unique talents, life experiences, cultures, and perspectives to promote an innovative, collaborative, and creative place to work. If you need assistance or an accommodation due to a disability, please email us at careers@bench.com.