Technical Marketing Coordinator

Key Responsibilities

New Product Introduction (NPI)

* Coordinate and manage product launches using Wrike, ensuring smooth execution and alignment.

* Develop and update Sales Resource Pages (SRPs) with essential content.

* Collaborate with Product Managers to monitor NPI progress through regular meetings.

Creative Content Development

* Design high-quality digital and print materials, including graphics, flyers, and web banners, using Adobe Suite or Canva.

* Produce engaging video content with InVideo and coordinate with internal designers and the Branding & Marketing Communications team for additional support.

Digital Marketing & Campaigns

* Create and schedule email campaigns and social media posts for NPIs through HubSpot.

* Regularly maintain and optimize contact databases.

Website Management

* Update website content, including product databases, blogs, and technical resources.

* Work with internal teams to ensure timely and accurate website updates.

Tradeshow & Event Support

* Coordinate logistics for tradeshows, conferences, and other technical marketing events.

* Ensure timely delivery of materials, product samples, and promotional assets.

* Collaborate with internal teams to create promotional assets for events.

Analytics & Reporting

* Track and report performance metrics for websites, social media, and email campaigns using Google Analytics, HubSpot, and Hotjar.

Tool & Subscription Management

* Oversee tools like Adobe Suite, InVideo, and HubSpot, ensuring seamless team access and subscription renewals.

Qualifications

* Education: Bachelor's degree in Marketing, Communications, or a related field, or 5+ years of relevant experience.

* Experience: 3+ years in marketing, NPI coordination, or project management.

Technical Skills:

* Proficiency in Adobe Suite, Canva, and video editing tools.

* Experience with project management platforms like Wrike or Jira.

* Familiarity with HubSpot for email, social media, and CRM.

* Basic knowledge of website content management systems.

Soft Skills:

* Excellent organizational and multitasking abilities.

* Strong communication and teamwork skills.

* Attention to detail and ability to meet deadlines.

Why YAGEO Group?

Be part of a global powerhouse shaping the electronics of tomorrow. This is your chance to thrive in a collaborative, innovative, and supportive environment.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

YAGEO does not discriminate on the basis of race, color, age, sex, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, political affiliation, union membership, protected veteran status, protected genetic information, marital status or any other characteristic protected by applicable federal, state or local law, in making employment decisions including but not limited to hiring, wages, promotions, rewards, and access to training. Qualified applicants and workers shall be provided with reasonable accommodation for disability and religious practices.