Director, Crenessity Consumer Marketing

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visitneurocrine.com, and follow the company on LinkedIn, X (Formerly Twitter) and Facebook. (*in collaboration with AbbVie)

About the Role:

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• Work cross-functionally to solicit input to develop the Annual Brand Plan and consumer marketing strategy and support the budget allocation process; identify expert external partners to execute key solutions to enhance patient/CG education

• Lead the development and execution of the CRENESSITY consumer strategy and campaigns across appropriate channels, including brand positioning, concept design and messaging

• Expand innovative omni-channel patient engagement tactics to amplify commercial team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing

• Supports/develops, leads and manages the patient advocacy and patient opinion leader engagement strategy including the CAH Patient Speaker Bureau, patient programs executed by the field or brand team, develops strong relationships with key patients, advocacy groups and other entities

• Lead presence at society and advocacy meetings; support field-based marketing in the execution of local and digital patient and family educational events

• Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend

• Deep experience in leading the successful development and creation of patient/CG marketing content that simply and concisely communicates complex, scientifically nuanced and empathetic/sensitive concepts through PRC process; oversees the pull through across multiple tactical modalities

• Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, HCP marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate

• Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics

• Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced commercial environment

• Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility

• Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

• Contributes to the strategic development and execution of the brand initiatives

• Serves as a subject matter expert for the product, market and treatment landscape

• Leads team in development and implementation of innovative patient programs platforms, including personal and non-personal programs

• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction

• Omni-channel patient marketing (print, digital, social) evangelist with deep experience

• Work closely with our Patient Services team Value/Access and Payer Segment Marketing teams to impact the long-term strategies based on the market trends and competitive environment

• Partner with Corporate Communications & Public Relations team to ensure a compelling and consistent narrative for company and brand

• Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy

• Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly

• Informs competitive planning and strategic efforts

• Participates in annual brand planning activities, including forecasts and budgeting

• Other duties as assigned

• BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR

• Master's or MBA degree preferred and 10+ years of related experience OR

• PhD and 8+ years of related experience

• Extensive previous managerial experiences also required

• Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development

• Exhibits passion and empathy to build meaningful experiences with patients by understanding their needs and desires

• Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel digital marketing

• Digital marketing expertise, able to strategize, build and deploy leveraging agency partners robust omnichannel programs

• Experience executing advisory boards and competitive intelligence

• Aptitude for building positive working relationships

• Ability to effectively manage multiple projects and vendors

• Demonstrated proficiency in PowerPoint, Word and Excel

• Demonstrates strength in analytics to translate data into insights and indicated actions

• Creative and innovative, while also possessing analytical problem-solving skills

• Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail

• Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness

• Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty

• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval

• High ethical standards and personal integrity

• Proven ability to hit the ground running and take charge of the position

• Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes

• Ability to navigate organization with minimal direction, in support of completing tasks

• Flexibility to accommodate constantly changing environment

• Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization

• Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively

• Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact

• Ability to work as part of and lead multiple teams

• Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams

• Excellent computer skills

• Excellent listening, verbal and written communication, and presentation skills

• Excellent problem-solving and analytical thinking skills

• Sees broader picture and longer-term impact on division/company

• Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency

• Excellent project management, strong project leadership skills

• Ability to manage and develop others

#LI-SW1

Neurocrine Biosciences is an EEO/AA/Disability/Vets employer.

We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description.

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