Senior Brand Experience Marketing Director (Vital Proteins, Garden of Life, Nuun, Carnation, Solgar)

At Nestle Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestle Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

As the Senior Director of Brand Experience for Nestle Health Science's Lifestyle Brands - Vital Proteins, Garden of Life, Nuun, Carnation Breakfast Essentials and Solgar - you will primarily be responsible for translating commercial priorities into consumer facing strategies, plans and executions that build the brands and drive the businesses.

This critical role will help drive deeper brand relevancy and business growth through the intersection of marketing communications strategy, creative storytelling, channel media strategy (earned, owned, paid), experiential marketing, PR, influencer and creator marketing. You will work closely with internal and external partners to translate commercial priorities into consumer passions and bring to life each brand's role in key moments throughout the wellness calendar.

This role requires someone who can excel in both the traditional aspects of consumer marketing and the modern landscape of digital innovation, creator economy, social commerce, and community building on a portfolio scale. This includes leading the team in:

• Building deep insights into our most relevant customer groups, their lifestyle triggers and journey
• Understanding the "Why" of our brands and translating this to consumer motivating engagement strategies and plans
• Simplifying and decoupling the narrative for our brands to create distinct roles within our portfolio and our consumers' lives
• Creating immersive brand experiences across advertising, content, PR and IRL brand experiences
• Delighting our communities of loyalists and advocates
• Building growth momentum for brands of different sizes and trajectories

This position interacts with nearly every function within the business at a leadership level. The ideal candidate is a strong inspirational team leader who can manage multiple senior stakeholders, has a proven track record of translating business opportunity into communication strategy and execution, as well an understanding of the quickly evolving modern marketing media and creative environment. As a people leader, this candidate should also be effective at enhancing leadership and mentorship within the internal organization and managing agency relationships, demonstrating an ability to empower the teams while providing the vision for growing future Brand relevance, equity, and share.

Strategy & Execution:

• Brand Purpose and Positioning: Partner with the VP of Marketing and Brand Management leads to codify each brand's distinct purpose, positioning and expression strategy (Brand World, Tone of Voice)
• Annual Planning: Lead the translation of business needs into a comprehensive annual brand engagement calendar, encompassing earned, owned and paid media, brand experiences, and in coordination with retail activations to drive media to shelf connectivity; oversee annual budget allocations across the marketing communications plan to deliver on business results
• Marketing Communications Execution: Oversee the entire brand experience through marketing communications, from brand campaigns to product launches to always on engagement through earned, owned and paid media as well as partnerships and IRL experiences.
• Social Commerce, Culture & Community Building: Create innovative social culture and commerce strategies that resonate with distinct audiences. Build, grow, and engage a community of brand advocates, creators and influencers who share and amplify the brands' core messages.
• Data & Analytics: Use data-driven insights to optimize and measure campaigns, enhance experiences, and make informed marketing decisions. Implement a framework for continuous improvement using advanced analytics, measuring performance, engagement, and ROI.
• Technology Innovation: Innovate with new technologies to further enhance the consumer experience and marketing effectiveness.
• Creator and Content Marketing: Develop and execute a content strategy that tells the Brands' story. Create meaningful, authentic, and relevant content that resonates with our community and positions our brands as a leaders within their relative spaces.

People Management:

• Partnership Marketing: Create strategic collaborations that tap into the people, places and things that can co-build equity and enhance cultural relevancy
• Team Leadership: Lead a high-performing, cross-functional marketing team that is agile, data-driven, and creatively impactful. Foster a culture that encourages collaboration, experimentation, progress over perfection. Engage with internal creative and external agency partners in a way that elevates creative execution.

Experience and Education Requirements:

Qualifications/Requirements

• MBA or advanced degree in Marketing, Business, or a related field.
• Proven ability and experience growing wellness centric brands
• Passion for bold and disruptive thinking, innovation, and lifestyle brand activation without sacrificing performance.

Requirements:

• 10 - 15 years of progressive marketing leadership experience in the wellness or consumer goods industry, with a track record of building lifestyle brands.
• Exceptional presentation skills and ability to articulate brand direction and downstream execution in a succinct and engaging manner.
• Deep understanding of classical brand marketing principles, paired with experience in modern digital marketing strategies.
• Knowledge of the media landscape and how modern brands engage at scale
• Digital native with expertise in social trends, influencer strategies, and community building.
• Experience in applying data analytics to optimize marketing efforts.
• Strategic thinker with a passion for brand storytelling and an analytical mindset with the ability to translate data into actionable insights and strategies.
• Proven inspirational leadership skills with a builder mindset and experience leading cross-functional teams in a matrixed environment.

The approximate pay range for this position is $230,000 to $260,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more atAbout Us | Making an Impact | Nestle Careers (nestlejobs.com).

Requisition ID:335510

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

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