Associate Director of Creative Development - Video Strategy

Job Title

Job Description

Dotdash Meredith is seeking an Associate Director of Creative Development to join its central Video Strategy team. Reporting to the Sr. Director of Creative Development, this YouTube-first creative will be highly influential, with a proven track record of ideating and creating hit celebrity and non-celebrity content. This position is based in Los Angeles.

The Associate Director will be responsible for helping shape and execute a YouTube-first content slate across all DDM brands, including People, Entertainment Weekly, InStyle and Allrecipes. They should be able to pitch and produce new concepts in an entrepreneurial environment, seeing these projects through from end-to-end. This individual must display an 'all hands on deck' and 'can-do' attitude. They are the driving force behind their shoots and a steward of the brands.

Day-to-day responsibilities

Creative Development: 40%

• Work closely with the Sr. Director on ideating, developing, and executing unique, innovative formats and concepts for video on YouTube across all DDM brands

• Develop systems and documentation to maintain series quality from pilot phase to episodic series production

• Rigorously research lanes, topics and talent for established or potential series

• Lead creative brainstorming sessions

• Must be accountable for their own projects, overseeing the end-to-end workflow from pre- production to post production, working closely with other team resources.

• Contribute to a positive, success-oriented environment where innovation and creativity are critical

• Collaborate with broader video and cross-brand editorial teams to create premium YouTube content

• Must have an understanding of business and brand priorities and tracking to kpis

YouTube Execution: 60%

• Execute YT-first formats with a wide range of on-camera talent, from A-list celebrities, to established academics or other people of interest.

• Serve as logistics lead for video shoots, ranging from studio interviews and press junkets, to field shoots on location

• Serve as liaison between internal teams and outside talent representatives

• Manage budgets, source props, coordinate equipment rentals as needed per project

• Book and coordinate crews

• Act as point-person for video logistic related communication between creative teams, editorial teams, and other internal stakeholders

• Assist in content calendar planning, logistics, expenses

Must-haves

• Extensive and proven experience in executing YouTube-first creative video concepts under pressure

• 5+ years of experience in producing a high frequency of videos for a major media company/brand or digital first publisher

• Experience working with high-end celebrity talent

• Must foster a collaborative and positive environment, working to bring out the best in everyone around them

• This individual must be comfortable and experienced in tracking high-level content success, including being able evaluate performance using tools such as YT Analytics and Tubular

• Able to manage multiple projects simultaneously

• Is an active consumer of Internet video, is aware of cultural trends and how they can influence the development of new formats

• Passionate, curious and willing to collaborate, test and learn

• Ideal candidate is curious about pushing the boundaries of broadly established video content, and is eager to experiment in production.

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.