Sr. Brand Manager, EXPAREL

Summary:

The Senior Brand Manager for EXPAREL will take a lead role in shaping the marketing strategy and driving the growth of the EXPAREL brand across diverse therapeutic areas. This position requires a strategic and results-driven individual who can take ownership of brand initiatives, lead cross-functional collaboration, and influence the direction of key marketing activities. The Senior Brand Manager will work closely with leadership to optimize brand performance, enhance market share, and ensure the brand's presence aligns with Pacira's broader business objectives.

Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

1. Brand Strategy Development & Execution:

o Lead the development and execution of the EXPAREL brand strategy, including long-term positioning, customer engagement plans, and promotional campaigns.
o Work alongside senior leadership to refine and adjust the brand's strategic direction based on market insights and business goals.
o Drive tactical execution of key brand initiatives, ensuring they align with Pacira's overall business objectives and market demands.

2. Cross-functional Leadership & Collaboration:
o Lead collaboration with internal teams (sales, medical affairs, regulatory, commercial) to align brand goals and initiatives across the organization.
o Coordinate the development and execution of integrated marketing strategies, ensuring all activities are aligned and contribute to the brand's growth.

3. Market Research & Competitive Intelligence:
o Lead market research and competitive analysis to identify growth opportunities, refine strategies, and optimize brand positioning.
o Utilize data-driven insights to track brand performance and adjust marketing tactics to maximize growth and market share.

4. Brand Stewardship & Communication:
o Oversee the creation and delivery of high-quality, impactful marketing materials, including sales tools, promotional content, and educational resources for both internal teams and external stakeholders.
o Ensure consistent and compelling communication of the EXPAREL brand across all channels to support engagement with healthcare providers, patients, and internal teams.

5. Stakeholder Engagement & Advocacy:
o Cultivate and maintain relationships with key opinion leaders (KOLs) and external partners to amplify the brand's presence and support market leadership.
o Represent EXPAREL and Pacira at industry events, conferences, and in meetings with KOLs to drive brand advocacy and ensure alignment with market needs.

6. Resource Management & Budget Oversight:
o Take ownership of marketing budgets, forecasts, and resource allocation for the EXPAREL brand, ensuring effective distribution of resources to achieve brand objectives.
o Optimize the marketing mix and adjust resource distribution to maximize return on investment and support both short-term and long-term business goals.

7. Leadership & Team Mentorship:
o Lead and mentor a team of marketing professionals, fostering a collaborative, innovative, and results-driven culture.
o Provide strategic direction to team members, support their professional growth, and ensure alignment with Pacira's organizational values.

8. Commercial Execution & Performance Tracking:
o Oversee the execution of marketing initiatives, from concept through to market launch, ensuring the development of tools and resources that effectively support sales teams and drive customer engagement.
o Regularly monitor brand performance, track KPIs, and adjust strategies as needed to drive brand growth and increase market share.

9. Brand Health & Optimization:
o Continuously evaluate brand health, identify key trends, and adjust the brand strategy based on performance metrics and market dynamics.
o Lead efforts to enhance the brand's lifecycle management, including potential line extensions or new market segments.

Interaction:
Will work closely with employees in all other functional areas and directly with the commercial team.

Education and Experience:

* A Bachelor's degree in Marketing, Business, or a related field is required; an MBA or advanced degree is preferred.
* 5+ years of experience in brand management or marketing, with a proven track record of successfully leading brand strategies in the pharmaceutical, biopharmaceutical, or medical device sectors.
* Strong experience in cross-functional team leadership and the ability to drive brand growth across complex, competitive markets.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:
* Proven ability to lead teams, influence stakeholders, and drive alignment across different functional areas.
* Experience in mentoring and developing talent, fostering a culture of innovation and collaboration within a team.
* Exceptional strategic and analytical thinking skills, with the ability to craft and execute long-term strategies while adjusting quickly to market changes.
* Strong experience with data analysis, using insights to inform decision-making and optimize marketing strategies.
* Excellent written and verbal communication skills, with the ability to present ideas effectively to senior leadership, internal teams, and external stakeholders.
* Proven success working with KOLs and other external partners to advance brand objectives and strengthen brand advocacy.

Travel Requirements

* ~35% Anticipated travel primarily to attend society education meetings, field meetings with KOLs and/or conducting field research and advisory boards

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please see HR if you need assistance completing this section, this is an example and may be adjusted to suit job.

While performing the duties of this job, the employee is regularly required to sit, talk and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers and wrist to type on keyboard and manipulate mouse.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The work setting is consistent of a typical office environment with offices, and cubicles.

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

The base pay range for this role in San Francisco, California is $132,000 per year to $181,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.