Brand Manager, Digital & Omnichannel

Essential Duties & Responsibilities:
The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.

1. Digital Content Strategy & Execution:
o Develop, manage, and optimize digital content across key platforms (EXPAREL and ZILRETTA websites, search, email, social media, etc.) in alignment with Pacira's strategic priorities.
o Lead the implementation of patient-focused content on EXPAREL.com and HCP and Patient ZILRETTA websites, coordinating with marketing, commercial leadership, and medical teams to ensure alignment and regulatory compliance.
o Collaborate with internal teams and vendors to enhance user experience and ensure brand messaging and positioning are consistent across all digital touchpoints.

2. Digital Marketing Optimization:
o Drive analytics reporting to measure the effectiveness of digital initiatives and identify opportunities for optimization.
o Lead initiatives to enhance SEO, SEM, and paid search campaigns in collaboration with agency partners to support the growth of EXPAREL and ZILRETTA.
o Identify and communicate digital best practices to ensure optimal user experience, increased traffic, and engagement across digital platforms.

3. Omnichannel Marketing Strategy:
o Support the development of an omnichannel marketing strategy to engage both patients and healthcare providers (HCPs) across digital and traditional touchpoints.
o Drive customer acquisition strategies for both patient and HCP audiences as part of ongoing marketing efforts and annual strategic planning.

4. Project Management & Coordination:
o Collaborate with Marketing Franchise Leads to execute site asset launches and partner with key opinion leaders (KOLs) to amplify brand messaging across digital channels.
o Interface with medical, legal, and regulatory teams to streamline the review process and ensure the timely approval of digital assets.
o Utilize project management tools to track active work streams, monitor status, and ensure timely execution of deliverables across multiple stakeholders.

5. Performance Monitoring & Reporting:
o Create and maintain performance metrics, reports, and dashboards to track key digital KPIs (e.g., traffic, conversion, engagement) and report on campaign results.
o Develop and refine executive presentations and reports to communicate digital marketing performance and optimization opportunities to senior leadership.

6. Stakeholder Communication & Collaboration:
o Regularly communicate with internal teams (sales, medical affairs, regulatory) and external agency partners to ensure alignment and drive the seamless execution of digital marketing initiatives.
o Maintain strong relationships with external vendors and agencies to ensure the successful execution of digital marketing campaigns and the continuous optimization of marketing spend.

7. Continuous Improvement & Innovation:
o Stay abreast of emerging digital marketing trends, technologies, and industry best practices to keep Pacira at the forefront of digital marketing innovation.
o Drive the exploration and implementation of new digital tools and platforms to improve engagement and efficiency.

Supervisory Responsibilities:
This position will not have supervisory responsibility.

Interaction:
The incumbent will work closely with field sales, cross-functional team members and agency partners.

Education and Experience:
* Bachelor's degree in Marketing, Business, or a related field required. An MBA or advanced degree is a plus.
* 3+ years of experience in digital marketing, project coordination, or brand management, preferably within the pharmaceutical, biotech, or healthcare industry required.
* 2+ years of experience working on digital strategy, content creation, or managing digital marketing channels (e.g., websites, SEO, paid search, email marketing, social media) required.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills, and Abilities:

* Proven ability to develop and execute digital content strategies across multiple platforms.
* Strong knowledge of Google Analytics, SEO, SEM, and paid search campaigns (Google AdWords experience is a plus).
* Demonstrated experience in omnichannel marketing, driving customer acquisition, and optimizing digital touchpoints for patient and HCP audiences.
* Strong project management skills, with the ability to manage complex workflows and meet deadlines across cross-functional teams.
* Excellent communication skills, both written and verbal, with the ability to present ideas and results to senior leadership and cross-functional teams.
* Detail-oriented with the ability to track and analyze data to refine strategies and optimize digital initiatives.
* Knowledge of the pharmaceutical industry, particularly in managing marketing initiatives in a regulated environment.
* Ability to travel up to 30% as needed to engage with field teams, partners, and at industry events.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please see HR if you need assistance completing this section, this is an example and may be adjusted to suit job.

While performing the duties of this job, the employee is regularly required to sit, talk and move between spaces. Close vision and the need to focus on computer screen, use of hands, fingers and wrist to type on keyboard and manipulate mouse.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The work setting is consistent of a typical pharmaceutical office environment with offices and cubicles.

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

The base pay range for this role in San Francisco, California is $113,000 per year to $155,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.
Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.