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The Salesforce Marketing Cloud/Data Cloud Administrator will manage and oversee the administrative operations of Herzing University's Salesforce Marketing Cloud and Data Cloud ecosystems.
Education/Experience Requirements:
- Bachelor's Degree or equivalent work experience required.
- 2+ years of experience working on the Marketing Cloud platform required.
- Expertise in Marketing Cloud as an administrator, architect, or advanced developer with working knowledge of connectors, data extensions, and API integrations with external systems.
- Strong analytical mindset with experience leveraging data to drive business outcomes.
- Experience with ETL or middleware tools.
- Prior experience working in Data Cloud administrator or architect roles preferred.
- Marketing Cloud and/or Data Cloud Certifications preferred.
Responsibilities:
- Ensure that the Marketing technology strategy and immplementaion is aligned with the overall IT strategy.
- Collaborate with IT to design, oversee and/or configure technical architecture of systems utilizing the Marketing Cloud and Data Cloud platforms.
- Build and/or run analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
- Create Data Cloud and Marketing Cloud segments and automations.
- Collaborate with external teams incuding IT stakeholders on integrations, security, and data governance.
- Provide Salesforce Marketing Cloud and Data Cloud solutions to meet business needs including design, configuration, and testing activities.
- Assist in Salesforce Marketing Cloud and Data Cloud in the following areas:
- Database Management/Cleanup and Analytics: Ensure data integrity, security, visibility, and compliance related to management and cleanliness of Data Cloud and Marketing Cloud data.
- Writing, running, and maintaining SQL queries and automations: Develop SQL queries and automationsto maintain Data Cloud and Marketing Cloud system stability and data accuracy.
- Creating and running ongoing analytics reports: Systematically create and/or run Marketing Cloud and/or Data Cloud analytics reports related to marketing automations.
Herzing University is committed to providing a diverse environment and is dedicated to fostering a culture and atmosphere of mutual respect. It provides an inclusive and collegial community where individuals are valued, heard and empowered to contribute to the effectiveness of the institution.
PHYSICAL REQUIREMENTS:
- Must be able to remain in a stationary position most of the time.
- Must be able to occasionally move around the work location.
- Constantly operates office and/or teach equipment which may include computers, copiers, fax machines, audio/visuals.
- Frequently uses voice and hearing to communicate with students, staff or colleagues face-to-face or over the telephone.
- Visually or otherwise identify, observe and assess.
- Occasionally move, carry, or lift 10 pounds.
- Must be willing to occasionally travel to Milwaukee, WI - Herzing University Home Office
It is the university's practice to recruit and hire without discrimination because of skin color, gender, religion, LGBTQi2+ status, disability status, age, national origin, veteran status, or any other status protected by law. https://www.herzing.edu/about/diversity
Herzing University prohibits sex-based discrimination in any education program or activity that it operates. Individuals may report concerns or questions to the Title IX Coordinator. The notice of nondiscrimination is located at https://www.herzing.edu/title-ix.