Vice President, Marketing

THE HIGH LEVEL

Reporting to the COO, our Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy that aligns with Iron Bow's business objectives. This individual will oversee corporate communications, event planning, field and partner marketing initiatives, the management of marketing development funds (MDF), and the overall leadership of the marketing team. The ideal candidate has a strong background in information technology as well as the federal, SLED and commercial markets. The candidate should also have significant experience with field marketing, corporate branding, with a proven track record in leading and mentoring marketing professionals. *Must be based in the Washington DC Metro area**

WHAT SUCCESS LOOKS LIKE?

• Strategic Impact: You've developed and executed a clear, measurable marketing strategy that aligns with Iron Bow's business goals and drives brand awareness.
• High Performing Team: You've built and developed a top-tier marketing team, empowering them to innovate, collaborate, and exceed performance expectations.
• Event Excellence: Trade shows and industry events are professionally executed, driving meaningful engagement with customers, partners, and prospects while delivering a strong return on investment.
• Optimized Partner Marketing: You've effectively managed Marketing Development Funds (MDF), executing high-impact co-branded campaigns with key technology partners and driving joint revenue growth.
• Field Marketing Success: Regional sales teams are fully supported with customized marketing strategies, leading to increased customer engagement and pipeline growth.
• Data-Driven Decision Making: Marketing initiatives are guided by robust analytics and performance metrics, ensuring continuous optimization and clear ROI measurement.
• Strong Cross-Functional Collaboration: You've established a seamless working relationship with sales and partner alliances, ensuring alignment across go-to-market strategies.
• Market Leadership: Iron Bow Technologies is recognized as a leading IT solutions provider, with a well-defined brand voice and a compelling value proposition that differentiates us from competitors.
• EQ-Infused Leader: You're a force driven by emotional intelligence, believing that empathy, intuition, and strong leadership set the tone for triumph and results-oriented success.
• Internal Company Collaboration: You've collaborated with internal departments to support all aspects of the company's marketing needs.

WHAT YOU'LL BE DOING

Marketing Strategy & Leadership

• Develop and implement a results-driven marketing strategy that supports business growth, customer engagement, and brand positioning across Government, Healthcare and Commercial markets.
• Lead, mentor, and manage a team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
• Partner with sales, engineering, and partner alliance teams to drive go-to-market initiatives.
• Establish key performance metrics to measure and optimize marketing effectiveness.

Trade Shows & Event Marketing

• Oversee the planning, execution, and performance analysis of trade shows, conferences, and industry events to enhance brand visibility and generate leads.
• Ensure Iron Bow has a strong presence at key industry events by optimizing sponsorships, speaker opportunities, and customer engagement strategies.
• Manage event budgets, logistics, and post-event reporting to measure ROI.

Partner & Field Marketing

• Work closely with the Partner Alliance Team to develop and execute joint marketing programs that maximize MDF utilization and drive revenue growth.
• Manage co-branded marketing initiatives with key technology partners, ensuring alignment with their brand guidelines and strategic objectives.
• Lead field marketing efforts to support regional sales teams, developing localized campaigns, customer events, and account-based marketing initiatives.

Budget & Performance Management

• Oversee the allocation and reporting of Marketing Development Funds (MDF) to ensure effective use and compliance with partner agreements.
• Track key marketing performance indicators (KPIs), including lead generation, campaign effectiveness, and customer engagement.
• Present insights and recommendations to executive leadership to continuously refine marketing strategies.

YOUR VALUE PROP FOR OUR TEAM

• Excellent and proven track record of building and leading high-performing marketing teams, fostering a culture of innovation and collaboration within IT industry preferably with a reseller or integrator.
• 15 years of progressive marketing leadership experience with at least 5 years in VP or senior marketing leadership role.
• Strong background in trade show management, event marketing, and demand generation, ensuring high-impact industry presence.
• Experience managing Market Development Funds (MDF) in partnership with key technology vendors and alliances to maximize co-branded marketing opportunities.
• Expertise in field marketing, supporting regional sales teams with tailored campaigns and sales enablement strategies.
• Ability to develop and execute a comprehensive marketing strategy that aligns with Iron Bow's business objectives and drives measurable growth.
• Strong analytical mindset with experience using data-driven decision-making to optimize marketing campaigns, track ROI, and refine go-to-market strategies.
• Deep understanding of marketing strategies to attract and engage target audiences.
• Strong leadership capabilities with experience managing and mentoring a team, fostering a culture of accountability and high performance.
• Excellent communication skills with the ability to influence and collaborate cross-functionally with sales, product teams, and executive leadership.
• Experience working closely with technology partners and alliances to develop joint marketing initiatives and drive partner-led growth.
• Solid understanding of IT solutions workforce experience, IT modernization, cybersecurity, and digital transformation trends within the commercial and federal markets.
• Familiarity with marketing automation platforms (HubSpot, etc.), CRM systems (Salesforce), and analytics tools (Google Analytics, Power BI, etc.).
• Knowledge of government contracting and public sector marketing is highly desired.
• Bachelor's degree in Marketing, Business Communications, or a related field; MBA is preferred.

TRAVEL REQUIREMENTS

This position will be is based in the National Capital Region and requires 20% travel.

WHY YOU'LL LOVE IT!

• Collaborative Environment - Collaboration isn't a buzzword, it's the key to our success. You'll seamlessly collaborate with our Engineering, Chief Technology Office, Chief Strategy Office, Sales and Marketing teams for precise alignment and propelling opportunities towards excellence.
• Integrity - Upholding honesty and authenticity in every client interaction cements our reputation as a trustworthy partner.
• Transformation - Join us in redesigning the customer and employee experience, for unparalleled success.
• Thriving Culture - Our company culture isn't just about work; it's about promoting an environment where innovation flourishes, ideas are heard, and growth is supported. We value diversity, creativity, and foster an atmosphere that fuels your professional journey.
• Impactful Work: You'll be part of meaningful projects that make a difference.
• Innovation and Excellence: We're at the forefront of our industry, pushing boundaries and forward-thinking initiatives.
• Flexibility & Autonomy: We encourage our team members to excel and make decisions.
• Resources: Access the tools and support needed to succeed, we're heavily invested!
• Rewards, Recognition & Exceptional Leadership: Best of all, our compensation plans are designed to reward & motivate. Our leaders are there to provide expert guidance for your growth and success.

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