Director, B2B Media Strategy

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Apr 14, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity At Adobe, we are seeking an ambitious and innovative Director of B2B Media Strategy to join our world-class Growth Marketing & Insights team. This is an outstanding opportunity to craft and implement media strategies that drive impactful results across our global segments. You will report to the Sr. Director of Americas Media and collaborate with various teams to turn marketing strategies into actionable, cross-channel media plans. Your leadership will be pivotal in driving pipeline growth and delivering performance narratives. What you'll Do Collaborate with B2B Executive leadership to find opportunities and implement high-impact media strategies. Partner across teams to develop a cohesive B2B paid media approach. Lead the media strategy, ensuring alignment among collaborators from Marketing and GTM teams. Manage relationships with media agencies, publishers, and technology partners to drive executional excellence. Lead a high-performing team, encouraging innovation and growth within the paid media function. Develop and implement segment-specific paid media strategies aligned with business objectives. Lead Account-Based Marketing (ABM) performance marketing efforts to enhance pipeline development. Lead the planning, execution, and optimization of multi-channel media campaigns, including digital, social, programmatic, and search. Establish critical metrics and measurement frameworks to evaluate media efficiency. Partner with analytics and marketing operations teams to develop data-driven insights and drive continuous media optimization. Use testing methodologies to boost media performance and return on investment. What you need to succeed Bachelor's degree in Marketing, Business, or a related field required, with equivalent experience accepted. MBA or advanced degree preferred. 10+ years of experience in B2B media strategy. 15+ years in paid media planning and execution. Proven track record of running high-impact paid media campaigns for enterprise B2B organizations. Strong expertise in Account-Based Marketing (ABM), programmatic media, and performance marketing. Experience navigating large, matrixed organizations and driving cross-functional alignment. Outstanding analytical skills with the ability to translate data insights into strategic recommendations. Experience in managing cross-functional teams, with the ability to lead and influence without direct authority. Excellent leadership, communication, and collaborator management skills. Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $157,300 -- $301,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.