Freelance - Director, Experience Strategy

WHO WE ARE:

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets

YOUR ROLE:

If you are passionate about technology and planning and want to build strategies for some of the largest global companies, then keep reading. We are looking for Director, Experience Planning to lead strategic planning for the U.S. Army.

Your role is to architect communication plans across strategic campaigns collaborating with the creative team to bring these to life, as well as collaborate with our Analytics group to establish the KPIs that matter most, define the learning agenda and optimization plan.

Your strategies are built on meaningful insights from your thorough analysis of the sitiuation across cultural, category and consumer trends. You architect customer journeys that help us understand what moments in the journey we must win, what information customers are looking for, what channels they use and who influences their decisions.

You have a data-informed, holistic view of the client's business, CX, brand and data & tech capabilities. As a thought leader you are responsible for the continuous advancement and modernization of the principles that drive best practices in our evolving landscape.

YOUR RESPONSIBILITIES:

• Oversee the development of strategic deliverables for clients
• Oversee the creative briefing process unearthing insights that will lead to great work that performs
• Partner with business leads to drive long-term vision and short-term strategic delivery for the account
• Build the content and social media strategy that support the customer journey map
• Collaborate with technologists to ideate innovative new solutions across the lead ecosystem
• Work with Analytics to define the marketing KPIs, learning agenda and optimization plan that will increase the effectiveness of each new generation of work
• Collaborate with your fellow planners
• Work closely with the creative team to support the development of creative deliverables
• Partner with the account service/client strategy to define client development plans
• Evaluate the latest sources of insights and market data as well as syndicated research to ensure that the agency always has access to best-in-class intelligence
• Engage with our clients to bring our thinking to life from idea development through delivery
• Engage in public speaking forums regarding cutting-edge planning initiatives

REQUIRED SKILLS:

• Bachelor's degree required
• 8-10 years' experience in demand generation, customer and digital marketing
• Have an understanding of new techniques such programmatic media and marketing automation platforms and how they work together to create adaptable, always-on, measurable experiences
• Experience working on a large, integrated accounts a plus
• Curious above all
• We are looking for a natural leader with a strong point of view on how customer marketing must evolve in the digital age.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.