Marketing Manager, Health Systems Marketing Strategy - Vaccines

The Manager, Health System Marketing Strategy will be a key member of the Vaccines Marketing team, responsible for driving strategic alignment and execution across the portfolio for health system customers. This individual will lead initiatives that position our vaccine brands as critical components of health system success-supporting population health, quality performance, and value-based care goals. The role will collaborate across brand teams and market access to ensure integrated planning and delivery that reflects the needs and priorities of IDNs, ACOs, and other organized customers.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Shape and execute a cohesive marketing strategy that aligns the vaccine portfolio with the goals of U.S. health systems.
• Partner with brand teams to embed health system insights and customer needs into annual and long-range brand planning.
• Lead development of key strategic narratives for Field and HQ strategy that position the vaccine portfolio as a driver of system-level outcomes (e.g., quality metrics, disease prevention, cost containment).

• Act as the central point of coordination between brand marketing, market access, field strategy, and medical affairs to deliver a unified experience for system customers.
• Facilitate brand team alignment on messaging, resource needs, and tactical execution specific to health systems.

• Partner with analytics and segmentation teams to identify and prioritize high-opportunity systems based on market dynamics, VBC readiness, and public health goals.
• Translate customer segmentation into actionable marketing plans and tailored field strategies.

• Develop and execute omnichannel marketing campaigns targeted to health system stakeholders.
• Design content and resources that demonstrate vaccine portfolio value across populations, clinical roles, and care settings.

• Lead creation of system-facing value communication tools, including population health impact models, quality improvement guides, and brand-integrated education platforms.
• Ensure marketing materials resonate with multiple stakeholders: clinical leadership, population health teams, pharmacy, and quality improvement executives.

• Ensure seamless integration of new vaccine launches into the broader health system strategy.
• Collaborate with launch and lifecycle teams to create customer-centric messages that reinforce the role of vaccines in long-term prevention.

• Define KPIs and track health system marketing effectiveness across touchpoints.
• Synthesize field insights and customer feedback to optimize marketing strategy and execution.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree in Marketing, Business, Public Health, or a related field
• 3+ years of experience in healthcare/pharmaceutical marketing, preferably with exposure to provider systems or value-based care.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA or MPH preferred.
• Strong strategic thinking and experience translating complex concepts into clear, compelling marketing plans.
• Experience working in matrix environments across brand, access, and field strategy teams.
• Familiarity with health system customer segments, population health priorities, and quality measurement frameworks (e.g., HEDIS, Stars).
• Strong communication, collaboration, and project management skills.

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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