Growth and Retention Marketing Specialist (Govt.)

Bamboo Health is the leader in Real-Time Care Intelligence solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country's largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!

We are seeking an experienced and detail-oriented Growth and Retention Marketing Specialist to drive strategic demand-generation programs targeting state government healthcare agencies. This role requires a deep understanding of government healthcare programs, healthcare technology and services, and complex sales cycles within the public sector. The ideal candidate will be a proven growth marketer with expertise in multi-channel campaign execution, lead nurturing, and pipeline acceleration. You will collaborate closely with sales, product marketing, and government affairs to generate high-quality leads, nurture key accounts, and position Bamboo Health as the preferred partner for state healthcare agencies.

What You'll Do:

• Develop and execute integrated demand generation campaigns targeting state government healthcare agencies and their stakeholders.
• Create and optimize multi-channel marketing programs, including account-based marketing (ABM), email, paid media, webinars, content syndication, and events.
• Leverage data-driven insights to refine audience targeting, messaging, and campaign performance.
• Collaborate with sales and product marketing to align demand generation efforts with go-to-market strategies, key messaging, and sales enablement materials.
• Monitor and analyze campaign performance to optimize conversion rates, lead quality, and ROI, providing regular insights and reporting.
• Support thought leadership initiatives, including white papers, case studies, and industry event participation, to enhance Bamboo Health's position in the state healthcare space.
• Engage with government relations and policy teams to ensure campaigns align with evolving state healthcare priorities and funding opportunities.

What Success Looks Like...

In 3 months...

• Gain a deep understanding of Bamboo Health's solutions, key state government healthcare challenges, and the competitive landscape.
• Launch initial growth and retention campaigns targeting state agencies.
• Establish strong collaboration with sales, product marketing, and government relations teams.
• Understand key industry relationships to create meaningful partnerships

In 6 months...

• Optimize and scale growth and retention marketing programs based on data-driven insights.
• Drive consistent, high-quality engagement for state government sales teams.
• Develop targeted ABM strategies for key accounts in priority states.

In 12 months...

• Demonstrate measurable pipeline influence.
• Further Bamboo Health as a trusted partner for state government healthcare organizations.
• Innovate and refine marketing strategies based on changing policy landscapes, funding opportunities, and state healthcare priorities.

What You Need:

• 2-3 years of demand marketing experience in B2B healthcare technology, government healthcare, or public sector marketing.
• Proven expertise in growth and retention marketing, ABM, and multi-channel marketing for complex sales cycles.
• Deep understanding of state government healthcare programs, Medicaid, behavioral health initiatives, and policy-driven healthcare funding.
• Strong analytical and problem-solving skills, with a high level of judgment and creativity in designing innovative solutions.
• Ability to collaborate cross-functionally with sales, product marketing, and policy teams.
• Excellent written and verbal communication skills, with experience in content creation and messaging for public sector audiences.
• Self-motivated and highly detail-oriented, with a passion for driving measurable marketing impact.
• Demonstrated ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
• Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
• * Willingness to travel periodically for industry events, state meetings, and company conferences.

What You Get:

• Join one of the most innovative healthcare technology companies in the country.
• Have the autonomy to build something with an enthusiastically supportive team.
• Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
• Receive competitive compensation including health, dental, vision and other benefits.

Belonging at Bamboo

We Care. #BambooHealthValuesCare

Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time - regardless of physical, behavioral or social barriers.

We're a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.

Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.

Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website www.bamboohealth.com. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.

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