New

Director, Attendance Marketing

American Multi-Cinema, Inc.
401(k)
United States, Kansas, Leawood
11500 Ash Street (Show on map)
Apr 21, 2025
Director, Attendance Marketing Job Summary The Director, Attendance Marketing is responsible for driving attendance to AMC Theatres by leading integrated, multichannel movie marketing efforts on a title-by-title, program-level, and aggregate basis. This role develops and oversees the strategy, development, execution, and assessment of title-specific marketing and media while shaping the overall approach for attendance marketing at AMC. Success in this role requires expertise in cross-channel marketing, project and account management, data analysis, and a results-driven mindset. This position is based in Leawood, KS and is not eligible for relocation. Job Description Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team! AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. What you'll be doing: Lead integrated, multichannel movie marketing efforts on a title-by-title, program level, and aggregate basis. Oversee film-focused marketing tactics to drive ticket sales, including website and app content, guest communications, and both paid and organic media. Develop and oversee the strategy, development, execution, and assessment of title-specific marketing and media as well as establish and implement the overall approach for attendance marketing at AMC. Develop marketing plans, write briefs, and lead projects through collaboration with cross-functional teams while optimizing end-to-end processes to drive better outcomes. Conduct reporting and analysis of all attendance marketing initiatives, aggregating and assessing data to demonstrate results and make informed decisions. Lead and develop a team while effectively collaborating cross-functionally to drive alignment, improvement, and business success. What we need from you: Bachelor's degree in marketing, advertising, or a related field. 6+ years marketing experience, including extensive campaign management and account/ project leadership. Proven record developing and implementing strategic, multichannel marketing campaigns. Demonstrated sense of urgency, responsiveness, and ownership. Proven time management skills and the ability to meet deadlines to complete projects on time and within budget. In-depth knowledge of marketing tactics including website/app content, email and mobile app communications, paid/organic media, event marketing, and target audience segmentation. Advanced written, verbal, and presentation skills. Demonstrated leadership skills with experience managing teams and collaborating cross-functionally. Ability to create and maintain strong working relationships with internal and external partners. Ability to analyze data to uncover insights and opportunities that drive decision-making. Proficiency in Microsoft Suite tools like Outlook, Word, Excel, and PowerPoint. What we also value (preferred): Knowledge of the film industry and the guest experience throughout the moviegoing journey (discovery, purchase, attendance, and post-show). Experience with Google Analytics, and Basecamp. Experience in multichannel and multilocation marketing and media planning. Strong account and project management skills. Experience in budget, invoice, and billing management. Expertise in reporting, analytics, and assessing return on investment (ROI). Strategic planning and program management expertise. Advanced negotiation skills. AMC team members enjoy a very competitive benefits package including a hybrid (remote/in-office) schedule for most positions, accrued vacation/absentee time, medical/dental/vision coverage, 401(k) match, an open and casual work environment equipped with Coca-Cola Freestyle machines, half off eats and drinks at the theatre, and most importantly for us movie people...FREE movies at any of our 600+ theatres nationwide! AMC's company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company's success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes. We appreciate your interest in AMC and look forward to seeing you at the movies! AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant's race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment. Minimum Job Requirements Bachelor's degree in marketing, advertising, or a related field. 6+ years marketing experience, including extensive campaign management and account/ project leadership. Proven record developing and implementing strategic, multichannel marketing campaigns. About AMC AMC amazing. That's the promise we deliver to hundreds of millions of guests domestically and worldwide each year. AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. We focus on delivering friendly, superior service to our guests. We lead by example, have fun, and give back to the communities where we live and work. If you feel motivated and energized by our culture, and if you can name your three favorite movies in the next 30 seconds, then AMC may be the right place for you. We offer competitive compensation, excellent benefits, and an environment that encourages teamwork, inclusion, collaboration, and results. Department DIGITAL MARKETING Job Address 1 One AMC Way Job Address 2 11500 Ash Street City Leawood State Kansas Zip Code 66211 Employment Status Full Time Pay Rate Type SALARY Relocation Eligibility No Job ID 27282BR