Senior Analyst, Analytics/Insights

IPG Health
United States, New York, New York
100 West 33rd Street (Show on map)
Apr 30, 2025
Job Description About the Job: As a Senior Analyst, Analytics/Insights, you will drive business growth through data-driven insights, designing and delivering actionable dashboards, reports, and analytics solutions. You will collaborate with cross-functional teams, media partners, and stakeholders to plan, execute, and evaluate marketing initiatives, leveraging expertise in data analysis, visualization, and mining techniques. Utilizing Excel, data visualization tools, and other technologies, you will uncover trends, optimize performance, and inform strategic decisions across media delivery, website analytics, social media, and Customer Relationship Marketing (CRM). A Day in the Life: Extract, validate, and interpret data from multiple marketing and database platforms, ensuring data quality and hygiene. Leverage web and media analytic tools (Google Analytics, Adobe, DCM), customer databases, social listening tools, and research platforms to collect and summarize data. Build automated dashboards (PowerBI, Tableau) and PowerPoint reports using summarized data sets, communicating insights effectively. Design, implement, and validate media (UTM) and website (GTM) tags for accurate tracking and measurement. Derive key findings from analyzing diverse data sources and communicate results orally or in writing, collaborating with senior analytics staff. Interpret measurement plans, integrating KPIs and benchmarks into dashboards and reports to inform business decisions. What you will Need: Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science, with coursework in Marketing, Media, and Data Analytics. 1+ year of experience in marketing analytics or related fields, with advanced skills in Excel, intermediate-to-advanced PowerPoint skills, and experience with programming languages (R, SAS, SPSS, SQL). Experience with digital analytics tools (Google Analytics, Adobe, Webtrends, Google Tag Manager) and competency in dashboarding (Tableau, PowerBI, Google Data Studio, Datorama). Ability to summarize disparate datasets leveraging various platforms (Excel, Tableau, PPT, SQL) and proficiency in website and media (UTM) tagging. Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches, with adaptability to changing business needs and fast-paced environments. Ability to bridge technical expertise with business understanding, driving informed decision-making and strategic insights. Our Global Benefits: My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it! Career Progression - we offer personalized development opportunities and clear career pathways. Health and wellbeing programs that provide you access to different services and offerings to prioritize your health. Company Savings Plans to help you plan for the future. Parental Leave benefits for all new parents. Salary 85000 - 115000 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://ipghealth.com/network/90north/ Part of the IPG Health network, 90NORTH is a software-based advisorship that enables pharmaceutical, biotech and life science companies to tackle complex issues beyond traditional marketing communications and uncover innovative areas for competitive advantage and growth. 90NORTH, its name derived from the coordinates for the north pole, uses proprietary software platforms that help clients view challenges from new perspectives and unlock real-world data that drive real-world outcomes. The agency is comprised of a diverse team of solution architects-social scientists, experience engineers, medical experts, business strategists and creative technical designers who explore the innerworkings of problems and help clients visualize unexpected connections and make informed decisions that drive impact and change the trajectory of patient healthcare. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.