Senior Product Marketing Manager, Water Business

Design, develop and implement marketing programs and pricing strategies for IDEXX Water products & services. Identify product growth opportunities. Develop product positioning, marketing and branding strategies, promotional programs, and related activities. Support new product development and business development as needed.

IN THIS ROLE YOU WILL BE..

• Responsible for global marketing and program management for IDEXX Water products. Identify and quantify product growth and profitability opportunities through financial, market, and customer analysis. Develop and implement marketing programs that use new marketing collateral or tactics, new product introductions, pricing / offers, product combinations, and other tools to increase sales and profitability of targeted product lines. Manage and maintain marketing programs after launch.
• Conduct customer research. Identify global customer needs and market trends and develop program strategies. Research competitive products to support program strategy.
• Identify high potential new marketing and pricing programs through robust financial and market analysis.
• Assist in building or build convincing business cases and estimate ROIs for new marketing programs, utilizing financial modeling and well-supported assumptions
• Develop product positioning and messaging based on deep understanding of customer and prospect interests and needs
• Collaborate and work cross-functionally to develop global marketing communication strategy and marketing campaigns.Ensure effective marketing and sales communication globally.Collaborate with regional commercial teams to move programs into the marketplace.
• Use financial analysis and modeling to set pricing and margin strategy for marketing programs.
• Define / achieve financial and other objectives for marketing programs.
• Lead and manage cross functional project teams to develop programs and supporting workflows and processes. Coordinate internal resources as well as customer input to ensure programs are completed and delivered on schedule and are positioned for commercial success. Coordinate with product management, commercial operations, planning, sales, finance and others to manage projects and ensure overall program success.
• Perform and / or supervise basic product management tasks necessary to support marketing program execution (e.g., manage change orders, SAP product and pricing updates, etc.).

In addition to leading our marketing program strategy, perform the following activities as needed:

• Participate in business development activities as appropriate, such as technology development partnerships.
• May lead marketing strategy for certain new product development projects, as assigned by manager (product design, market segmentation, launch plan).
• May manage staff, assign work, monitor activities, evaluate performance and manage escalated / critical issues.
• May administer employment actions, provide coaching and guidance to staff and promote staff training and development.May support the development and management of department policies and procedures.
• May be responsible for budget setting, monitoring and control.

EDUCATION

• Bachelor's Degree or equivalent combination of education and experience required. Master's Degree or equivalent in relevant field preferred.
• Experience in strategy work preferred (management consulting, corporate strategy, or similar coursework)

WHAT YOU NEED TO SUCCEED-

STRATEGY DEVELOPMENT

• Strong strategy development skills (building business cases, conducting market analysis, constructing financial models, communicating a compelling story)
• Experience conducting customer research to identify business opportunities and define unmet needs (surveys, interviews, etc.)
• Ability to develop and implement cross-functional programs (manage strategy and details concurrently)
• Drive, initiative and creativity -- progressing to recognized thought-leadership at the most senior level of this job family

ANALYSIS AND PLANNING

• Strong analytical and modeling expertise
• Strong problem-solving skills; ability to anticipate and resolve issues
• Solid financial management and budgeting skills
• Proficiency in MS Office applications-with strong / advanced knowledge of spreadsheet, presentation, and database software
• Basic / solid understanding of SAP and Salesforce.com CRM is a plus

MARKETING

• Strong marketing strategy skills (product development, segmentation / targeting, product positioning / pricing, distribution, forecasting and promotion, etc.)
• Strong writing skills; ability to draft marketing content to support marketing campaigns and programs
• Understanding of core tenets of digital marketing preferred

COLLABORATION AND LEADERSHIP

• Excellent communication skills
• Strong / advanced presentation skills; ability to present and explain program information to all audiences
• Influencing skills to gain commitment and support for decisions and motivate the organization to support the program portfolio
• Strong cross-functional project management skills. Ability to prioritize, maintain focus, and manage multiple projects. Organized, with ability to manage and prioritize several projects at once.
• Proven ability to work in and lead teams which are highly matrixed, cross functional and technical. Ability to lead small, focused teams -- progressing to the recognized ability to lead, energize and mentor larger, more complex teams and programs.
• Multiple language ability and/or cultural familiarity is a plus

WORK ENVIRONMENT:

• Hybrid office environment - Onsite 2 days per week
• Normal office noise level

LEVELING GUIDE:

• Is recognized as an expert within the organization, both within and beyond own function. Anticipates internal and/or external business challenges and/or regulatory issues; recommends process, product or service improvements. Contributes to the development of functional strategy. Responsibilities may begin to extend globally.
• Solves unique and complex problems that have a broad impact on the business.
• Operates with general supervision in a complex environment.

WHY IDEXX
We're proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let's pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.