VP, Enterprise Corporate Communications

Job Description

Travel Expectations: Minimum once a month travel, approximately 12-15 visits annually to our Durham, NC campus.

What You'll Do:

Strategy and Leadership

• Develop and lead a company-wide, integrated communications strategy aligned to business objectives, brand positioning, and growth priorities.

• Serve as a trusted advisor to executive leadership on reputation management, media relations, employee communications, and emerging issues.

• Lead, inspire, and grow a high-performing team across internal and external communications, crisis communications, media relations, and communications analytics.

Internal Communications

• Build a transparent, engaging internal communications ecosystem that informs, aligns, and motivates employees at all levels.

• Oversee executive communications, including messaging, town halls, video communications, and leadership visibility campaigns.

• Foster a unified company culture during times of transformation and growth.

External Communications and Media Relations

• Lead proactive media engagement to enhance visibility of CuraCor and Blue Cross NC's innovation, thought leadership, and community impact.

• Support corporate storytelling that highlights the company's role in improving health for all.

• Manage relationships with media outlets, industry influencers, and key stakeholders to enhance visibility and credibility.

Crisis Communications and Risk Management

• Develop and maintain comprehensive crisis communications plans.

• Serve as communications lead in times of crisis, ensuring timely, strategic, and transparent messaging internally and externally.

• Monitor emerging risks and coordinate rapid response strategies.

Data, Analytics, and Artificial Intelligence

• Implement AI-powered tools for media monitoring, sentiment analysis, content creation, and performance measurement.

• Drive a data-first approach to measure communications effectiveness (internal engagement, media impressions, share of voice, sentiment, etc.).

• Translate analytics insights into actionable recommendations to optimize communication efforts.

What You Bring:

• 15+ years of progressive experience in corporate communications, including leadership roles; health care or health solutions industry experience strongly preferred.

• Proven success driving business results and brand elevation through strategic communications.

• Expertise in internal communications, external communications, media relations, issues/crisis management, and digital engagement.

• Strong familiarity with communications analytics, media monitoring platforms, and AI-based communication tools (e.g., generative AI for content, AI-powered social listening).

• Exceptional leadership, collaboration, and cross-functional influence skills.

• Outstanding writing, messaging, and storytelling capabilities.

• Bachelor's degree in Communications, Public Relations, Journalism, or related field (Master's degree preferred).

What You'll Get:

• The opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the community

• Work-life balance, flexibility, and the autonomy to do great work

• Medical, dental, and vision coverage along with numerous health and wellness programs

• Parental leave and support plus adoption and surrogacy assistance

• Career development programs and tuition reimbursement for continued education

• 401k match including an annual company contribution

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