Sr. Manager, Brand Presentation Field Execution

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Senior Manager for Brand Presentation Field Execution willlead the execution and adaptation of brand presentation strategies across owned global retail stores, ensuring that the brand is consistently and compellingly represented in physical environments,-while tailoring experiences to local market needs and cultural nuances.

• Field Execution: Oversee the implementation of seasonal guidelines and brand presentation standards in owned physical locations globally.
• Localization: Partner to adopt and adapt global brand guidelines based on regional assortment variations, store size, type, and volume without compromising brand integrity.
• Retail and Event support: Partner with field teams to deliver impactful in-store displays, product launches and brand activations.
• Quality Control: Conduct audits and provide feedback through ongoing communication and photo sharing platform (NB Connect) to ensure consistent execution of seasonal guidelines and brand standards
• Pitchback: Manage flow of communication between Region and Global VM Presentation thru seasonal execution pitchback and hindsight review
• Liaise with Store Development/Design team to review new store and remodel floor plans to optimize visual layout standards by store concept
• Manage travel budget with guidance
• Stay up to date on Global business trends. Read business reports and shop the competition.

MAJOR ACCOUNTABILITIES:

COMMUNICATION

• Facilitate seasonal VM execution plans to regional visual field leaders and retail operations partners.
• Partner with Regional Visual Merchandising and Retail Operations teams to align on execution timelines, priorities, and in-store readiness.
• Share seasonal key learnings and execution results through hindsight presentations and feedback loops.

BRAND

• Drive Consistent and Impactful Brand Representation:Ensure each region delivers a compelling and cohesive brand experience aligned with global standards, tailored to local market dynamics.
• Inspire and Challenge Regional Execution:Empower regional teams to elevate brand presentation by aligning closely with the global vision while pushing for innovative, brand-relevant execution.
• Stay Ahead of Brand-Relevant Trends:Maintain a sharp awareness of emerging retail and cultural trends to inform and evolve brand presentation strategies.

BUSINESS

• Drive sales through visual execution. Translate brand and product strategies into compelling in-store presentations that enhance customer engagement, support key product priorities, and ultimately drive conversion and sales performance.
• Influence cross-functional planning and execution. Collaborate with merchandising, marketing, retail operations, and store design teams to align visual strategies with business objectives, seasonal campaigns, and product launches-ensuring timely and effective execution.
• Manage Visual Merchandising resources. Oversee visual merchandising budgets, tools, and travel planning to ensure cost-effective execution while maximizing impact and operational efficiency across regions.

RELATIONSHIPS

• Lead and Inspire Regional VM Teams. Provide clear direction, coaching, and support to regional and in-store visual teams, fostering a culture of creativity, accountability, and continuous improvement.
• Collaborate Cross-functionally. Build strong partnerships with key stakeholders across global and regional visual merchandising, merchandising, marketing, retail operations, and store design to align visual strategies with broader business goals and ensure seamless execution.
• Build Influence Through Strategic RelationshipsEstablish and leverage strong cross-functional and senior-level partnerships to drive alignment, influence decision-making, and elevate the role of visual merchandising within the broader business.
• Develop Talent and Embed Brand ExcellenceTrain, mentor, and empower teams to uphold and evolve the New Balance brand aesthetic and visual merchandising standards, ensuring consistent and elevated execution across all touchpoints.

REQUIREMENTS FOR SUCCESS:

• 8-10 years' retail visual merchandising experience, with 3-5 years of regional/global corporate level experience
• Bachelor's degree or equivalent experience in fashion design, visual merchandising, or retail marketing/management
• Proven ability to interpret and execute global brand strategies across diverse retail environments.
• Strong understanding of brand identity and how to bring it to life through physical retail experiences.
• Experience leading and developing regional and in-store visual merchandising teams.
• Ability to coach, mentor, and inspire teams to deliver high-quality, brand-aligned execution.
• Strong organizational skills with the ability to manage seasonal rollouts, store layouts, and product launches.
• Experience managing budgets, timelines, and resources to ensure efficient and effective execution.
• Deep awareness of retail, consumer, and cultural trends with the ability to apply insights to visual strategies.
• Creative mindset with the ability to innovate within brand guidelines.
• Excellent communication skills, both written and verbal.
• Ability to provide clear direction, deliver constructive feedback, and maintain alignment through tools like photo-sharing platforms and seasonal pitchbacks.
• Proficiency with PowerPoint and Adobe Creative Suite (InDesign, Photo Shop, Illustrator); 3D rendering skills preferable

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.