Strategic Marketing Manager

About the Role:

The Strategic Partner Marketing Enablement Manager is responsible for leading reseller enablement execution for the Business Unit (BU) and Vendor Line. This role involves managing, tracking, and delivering marketing Market Development Funds (MDF) to partners and through partners. The role is responsible for developing, managing, and tracking reseller marketing lead generation and Return on Investment (ROI). Additionally, the role oversees the development and coordination of partner-led and sales-led incentives, both external and internal. The execution of marketing deliverables and activities that support the Strategic Marketing Manager is also a key responsibility.

What You'll Do:

• Leads reseller enablement execution of annual marketing plans for the vendor line (s) or business teams.

• Creates marketing content including asset creation, promotion materials and additional marketing materials for content deliverables. Includes messaging development and refinement, refining product or solution/portfolio messaging to ensure it aligns with vendor brand guidelines and goals.

• Oversees the development of incentive strategy with Vendor and BU to ensure all activities comply to contractual and regulatory standards along with vendor policies and guidelines.

• Assists Strategic Marketing Manager in the coordination and orchestration of vendor presence for TD SYNNEX events and external events. Also, coordinates asset development and content creation for TD SYNNEX events and external events.

• Perform market performance reviews of marketing campaigns and initiatives to optimize strategies and achieve return on investment.

• Development of Annual, Quarterly, and/ or Incremental Marketing Plans and Proposals in line with Vendor/ TDS policies and guidelines

• Oversees vendor sponsorships aligned to TD SYNNEX annual marketing programs. Works with Enablement manager to ensure deadlines are not missed. Works with internal stakeholders and vendors to align sponsorship to vendor business goals and priorities.

• Helps SMM II and III by providing deliverable metrics and data insights for market performance reviews of marketing campaigns and initiatives to optimize strategies and achieve return on investment.

• Moderate understanding of CooP Earned and MDF earned dollars and ability to effectively manage projections and tracking.

• Establish relationships with vendor business teams, vendor representatives, and key decision makers around marketing deliverables and activities that drive business growth.

What We're Looking For:

• >1 to 3 Years of relevant work experience

• Bachelor's Degree required

• General knowledge of prizes, promotional items, and provide strategic recommendations to vendors and BU based on budget and needs of the business.

• Establishes understanding of CooP Earned and MDF earned dollars for vendor line(s) and ability to manage tracking of how we execute on those dollars to drive business growth.

• Understanding of fundamental marketing principles and practices.

• Strong written and verbal communication abilities.

• Understanding data analytics and moderate proficiency in Microsoft Excel

• Ability to manage multiple tasks and meet deadlines.

• Ensuring accuracy and quality in all marketing materials.

• Being able to work well in a team setting

• Balance vendor expectations with internal goals and KPIs and ensure there is collaborative alignment and path forward approach on activities

• Use data-driven insights to inform campaign and incentive decisions on activities and deliverables.

• Delivering ROI results to business teams and vendor
  teams

• Able to execute instructions and to request clarification when needed.

• Able to use common office equipment.

• Possesses basic data entry skills.

• Possesses strong data entry skills.

• Able to perform basic mathematical calculations.

• Able to demonstrate complex problem solving, critical thinking, and decision-making.

• Able to recognize and attend to important details with accuracy and efficiency.

• Able to perform complex mathematical calculations.

• Able to communicate clearly and convey necessary information.

• Able to converse and write effectively in English and other local / regional language.

• Able to create and conduct formal presentations.

• Understand, communicate, and collaborate effectively with people across various identities.

• Possesses strong organizational and time management skills, driving tasks to completion.

• Able to adjust readily to change and adapt as needed.

• Able to constructively work under stress and pressure when faced with high workloads and deadlines.

• Able to maintain and promote social, ethical, and organizational standards in conducting internal and external business activities.

• Able to work independently with minimum supervision.

• Able to maintain confidentiality of sensitive information.

• Able to effectively multi-task.

• Able to collaborate and build solid, effective working relationships with others.

• Able to exhibit ability to be sensitive to the needs, concerns, and feelings of others.

• Able to quickly learn/adapt to new systems and technology.

• Able to use relevant computer systems and applications at a basic level.

• Able to use relevant computer systems and applications at an intermediate level.

• Able to use relevant computer systems and applications at an advanced level.

• Able to be standing / walking for long extended periods.

• Able to be immobile for long extended periods.

• Able to talk on the phone (or wear a headset) for long periods of time.

• Ability to stay aware and alert while performing work.

• Ability to transport 20 Lbs.

Working Conditions:

• Frequent Travel Required (25%).

• Remote / Work-from-home.

• Professional, office environment.

Key Skills

What's In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don't meet every single requirement? Apply anyway.

At TD SYNNEX, we're proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you're excited about working for our company and believe you're a good fit for this role, we encourage you to apply. You may be exactly the person we're looking for!

We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.

TD SYNNEX is an E-Verify company