Senior Marketing Strategist

This is an exciting opportunity to join a leading company that is revolutionizing its industry through innovation and customer-centric strategies. Partnering with Aquent, we are seeking a visionary individual to significantly impact how this organization leverages cutting-edge marketing technology to achieve its strategic goals. You will be at the forefront of transforming marketing capabilities, driving efficiency, and enhancing customer experiences across a dynamic landscape.

**The Impact You'll Make**

As a key player in our marketing technology enablement team, you will be instrumental in shaping the future of our marketing operations. You will analyze existing capabilities, identify critical opportunities, and contribute to the design and implementation of innovative technology solutions. Your work will directly influence the successful adoption of new tools and workflows, ensuring seamless integration with overarching business needs and empowering marketers to achieve unprecedented levels of effectiveness. This role offers a unique chance to drive strategic change and see your contributions translate into tangible business success.

**Key Responsibilities**

* Assist in diagnosing and defining complex business problems through thorough research and engaging stakeholder sessions with marketers.

* Conduct comprehensive analyses of the current marketing technology ecosystem and campaign processes to pinpoint gaps and identify areas for optimization.

* Provide crucial support in developing and executing implementation strategies for new marketing technologies and refined workflows.

* Contribute to the design of innovative technology and process solutions, ensuring they are firmly grounded in business goals and measurable success metrics.

* Apply robust change management principles, including documenting impact assessments, assisting with risk identification and mitigation, and supporting communication plans to ensure smooth transitions.

**What You'll Bring**

* **Analytical Acumen:** Demonstrated ability to dissect and understand complex business problems, campaign processes, and marketing technologies.

* **Technology Fluency:** Relevant experience with one or more technologies across core focus areas such as Content Management, Customer Data Platforms (CDP), Journey Orchestration, Workflow Management, Digital Asset Management (DAM) systems, and creative suite tools.

* **Documentation Proficiency:** Expertise in creating clear, concise documentation for processes, frameworks, and detailed solution specifications.

* **Project & Change Management Support:** Experience or familiarity with implementation strategies, rollout methodologies, and applying change management principles to drive successful adoption.

#LI-MM3

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.