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Senior Group Sales Manager | The St. Anthony, A Luxury Collection Hotel

Crescent Hotels & Resorts
United States, Texas, San Antonio
300 East Travis Street (Show on map)
Nov 07, 2025
Description

Situated in the heart of downtown, overlooking Travis Park, the AAA Four Diamond, St. Anthony Hotel offers easy access to the trendy restaurants and historical landmarks in San Antonio, Texas. St. Anthony, a Luxury Collection Hotel San Antonio, opened in 1909 and has been designated a national historic site. Our luxury hotel in San Antonio embodies old-world splendor with touches like Italian marble and Corinthian columns. Come make history with this luxury San Antonio hotel.

The Senior Group Sales Manager will maintain, develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, and ownership.

ESSENTIAL JOB FUNCTIONS:




  • Prospect and Develop Business:
    Proactively source new group business through targeted research, internet prospecting, cold calling, networking, and re-engaging former clients. Attend industry events, tradeshows, and community programs to generate qualified leads and build visibility for the hotel.



  • Strategic Account Management:
    Build, maintain, and grow strong client relationships with key accounts, corporate clients, associations, and third-party planners. Develop long-term partnerships to ensure repeat and referral business.



  • Business Evaluation & Booking:
    Respond promptly to all incoming group and catering business inquiries. Evaluate potential business to ensure alignment with hotel revenue and profitability goals. Book all business within hotel parameters, following brand and departmental guidelines.



  • Leadership & Mentorship:
    Support and guide junior sales team members by sharing market insights, best practices, and sales strategies. Serve as a mentor in the areas of account management, client relations, and contract negotiation.



  • Presentation & Site Inspections:
    Conduct comprehensive hotel site inspections, client presentations, and virtual tours that highlight the hotel's unique offerings and capabilities. Customize presentations to client needs and market segments.



  • Contracting & Documentation:
    Prepare, negotiate, and execute contracts and other booking documentation, ensuring all terms are accurate and in compliance with hotel policy. Maintain thorough account files, sales activity tracking, and accurate data entry in the CRM system.



  • Event Detailing & Communication:
    Collaborate with clients to detail event requirements including food & beverage, meeting space setup, and audiovisual needs. Anticipate client expectations and provide creative solutions to ensure successful events. Develop comprehensive group resumes and communicate all event details across hotel departments.



  • Revenue Strategy & Forecasting:
    Partner with the Director of Sales & Marketing and Revenue Management team to analyze market trends, identify business opportunities, and contribute to the property's overall sales strategy. Participate in weekly sales meetings and forecast sessions.



  • Negotiation & Closing:
    Use advanced negotiation skills, business acumen, and creative selling techniques to close business and maximize revenue potential while maintaining client satisfaction.



  • Professional Representation:
    Represent the hotel with professionalism and integrity at all times, maintaining a visible presence within the community and hospitality industry.




REQUIRED SKILLS AND ABILITIES:

Must have the ability to communicate in English. Self-starting personality with an even disposition. Maintain a professional appearance and manner at all times. Can communicate well with guests. Must be willing to "pitch-in" and help co- workers with their job duties and be a team player. Knowledge of a hotel structure and how all departments interact. Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints. Ability to move throughout the hotel to conduct site inspections.



  • Required Minimum 2 years: Hotel Sales experience
  • Team Player: Works well as a member of a group (Preferred)
  • Thought Provoking: Capable of making others think deeply on a subject (Preferred)
  • Innovative: Consistently introduces new ideas and demonstrates original thinking (Preferred)
  • Enthusiastic: Shows intense and eager enjoyment and interest (Preferred)
  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well (Preferred)
  • Dedicated: Devoted to a task or purpose with loyalty or integrity (Preferred)
  • Goal Completion: Inspired to perform well by the completion of tasks (Preferred)
  • Self-Starter: Inspired to perform without outside help (Preferred)
  • Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business (Preferred)
  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization (Preferred)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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