Sr. Specialist Lifecycle & Retention Marketing
 Altice USA | |
 United States, New York, Long Island City | |
 Nov 08, 2025 | |
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Optimum
Are you looking to Optimize your life? Start your exciting path to a rewarding career today! We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We areOptimum! Job Summary
We're looking for a strategic, hands-on marketer to join our Lifecycle & Retention team as a Senior Specialist. In this role, you'll help drive customer engagement and retention through thoughtful, data-driven communications across the customer journey. You'll bring creative thinking, operational rigor, and a strong understanding of CRM strategy to deliver measurable business impact. Responsibilities
Partner with cross-functional teams to plan and execute multi-channel lifecycle campaigns, with a focus on email and SMS. Translate customer insights and segmentation data into personalized, high-performing campaigns that drive conversion and loyalty. Manage creative development from concept through launch - briefing creative, reviewing copy/design, and ensuring consistent brand voice. Collaborate with analytics and marketing operations to test, measure, and optimize performance across campaigns. Support retention and upsell initiatives that drive value and reduce churn. Maintain campaign calendars, ensuring flawless execution and timely delivery. Continuously identify opportunities to enhance customer experience and improve lifecycle effectiveness. Qualifications
4-6 years of experience in lifecycle, CRM, or retention marketing (telecom, subscription, or consumer services experience a plus). Proven experience executing email and SMS campaigns from end to end - from segmentation and creative development to reporting. Working knowledge of marketing automation and CRM tools (e.g., Salesforce Marketing Cloud, Braze, Iterable). Strong analytical mindset and familiarity with A/B testing and campaign performance metrics. Excellent communication, project management, and stakeholder partnership skills. A passion for creative storytelling and customer-centric marketing. At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is$77,112.00-$126,684.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity. | |