Manager Marketing - Marketing

Summary:

This position develops strategic sales and marketing objectives, establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials. Stays abreast of changes in the marketing environment to best serve the objectives of the CHRISTUS Health and TLRA and adjusts plans accordingly. Develops and manages sales strategy and identifies new markets. Utilizes strategic selling skills to maximize revenue and achieve better growth. Develops new prospects and interacts with existing customers to increase sales of an organization's products and/or services.

Responsibilities:

• Report to the Vice President, Strategic Marketing
• Plan and lead critical research initiatives to provide valuable insights into consumer behavior, segmentation and market trends which will have a significant impact on business growth and optimization
• Beyond providing invaluable consumer insights to drive the business, recommend actions to be taken, presenting to and working closely with regional and system executives, influencing decisions across the enterprise
• Create a consumer-centric and data-driven culture by implementing key research programs like Brand Research and Tracking, Segmentation, Custom Panel Creation, Product Concept Research, Advertising measurement, and Market Intelligence
• Design and implement proprietary qualitative research including focus groups, message boards, and IDI's that bring the consumer (i.e.. their wants, needs, attitudes) to life
• Select and manage research team and vendors to prioritize research and analysis requests
• Management and stewardship over the customer research budget

Requirements:

• Bachelor's Degree

Work Schedule:

5 Days - 8 Hours

Work Type:

Full Time