Sr Marcomm Specialist

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world's largest musical instrument manufacturer, we are known for our quality, customer service and innovation.

The Sr. Marcomm Specialist leads the communication of a product's customer value proposition to the market by effectively executing the defined go-to-market strategy. Marketing Communication is at the center of the hub-and-spoke model and is responsible for gaining the input and expertise to deliver the intended awareness, consideration, trial, and repeat goals of a particular product or campaign. Marketing Communication is also tasked with elevating the Yamaha brand's equity with customers by delivering effective and compelling messaging to market.

The Sr. Marcomm Specialist is based in the Buena Park, CA office on a hybrid schedule.

Key Accountabilities Include

• Execute marketing activities defined in GTM plans to create demand and preference for Yamaha products and services in alignment with category strategies and goals
• Ensure creative marketing materials adhere to Yamaha's brand guidelines
• Ensure that expense for assigned product categories align with the marketing budget guidelines

Primary Responsibilities Include

• Collaborate with internal functional teams to integrate key insights and journeys into marketing campaigns, briefs, content, etc.
• Draft campaign plans and creative briefs for marketing initiatives and interface with creative teams to provide feedback
• Guide in-house advertising agency and other key partners to deliver marketing assets
• Track, analyze, and report on internal marketing initiative results and make recommendations
• Communicate marketing activities, plan updates, and completions to relevant stakeholders

Core Functional Competencies

• Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
• Digital Media Management: Synthesize all components of a digital marketing campaign across platforms
• Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
• Marketing Communication Integration: Integrate marketing communication campaigns across modes and channels
• Marketing Plan Development: Define, organize, and manage marketing activities and resources to bring about successful execution of marketing campaigns
• Project Management - Account Services: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project
• Sales Alignment and Support: Align marketing work with, and support, sales efforts

Core Behavioral Competencies

• Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
• Customer Focus
• Decision Quality
• Plans and Aligns
• Collaborates
• Self-Development
• Situational Adaptability

Qualifications

Ideal

• Experience executing cross-platform traditional, digital, and social marketing programs
• Proficient in Microsoft Office with advanced PowerPoint and Excel skills
• Experience writing creative briefs and working with creative/media agency partners

Preferred

• Experience working with top consumer brands
• Experience executing multiple traditional and digital channel production processes including print/digital advertising, digital/social/content marketing, trade shows, PR, and sales support tools.
• Experience developing sales support tools for sales & marketing initiatives or product
• Experience with creative development tools/software (Workfront, Wrike, Teamwork, Asana, )
• Experience working within a cross-functional, matrixed environment

Compensation

• The hiring range for this position is $70,000 - $84,300 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
• Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Here's What We'll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Inclusive and passionate culture