Senior Digital Optimization Manager
 T-MOBILE USA, Inc. | |
$105,000 - $189,300Corporate Bonus Target: 20%
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life insurance, vision insurance, flexible benefit account, paid time off, paid holidays, tuition assistance, 401(k)
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 United States, Washington, Bellevue | |
| 3625 132nd Ave Se (Show on map) | |
 Feb 04, 2026 | |
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At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! ** This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in the Seattle, WA area**Job Overview The Senior Digital Optimization Manager is a senior leadership role responsible for setting strategy and driving execution of enterprise-level digital optimization and personalization capabilities. This role works cross-functionally to prioritize, design, pilot, implement, and scale optimization solutions, including advanced targeting rules, automation, decisioning, recommendations, and machine-learning driven experiences, as well as operational and process improvements that mature experimentation and personalization programs. This role leads the end-to-end delivery of split (A/B and multivariate) testing and personalization initiatives across web and app, driving measurable incremental business value. The Senior Digital Optimization Manager partners closely with product, marketing, analytics, engineering, and customer experience teams to identify high-impact opportunities, define success metrics, and deliver continuous customer experience improvements. The role provides strategic mentorship and hands-on leadership across testing and personalization efforts, including experience conceptualization, feasibility assessment, roadmap planning, execution, and rigorous testing methodology. This includes ensuring statistical rigor, test validity, and actionable insights, while delivering against defined service level agreements and business priorities. As a subject matter authority in Digital Optimization, this role delivers consultative guidance to internal partners, translating business goals into testable hypotheses and scalable personalization strategies. Responsibilities include deep test analysis, synthesis of insights, and iterative recommendations that inform future experiences, roadmaps, and investment decisions. This position is a key driver of experimentation and optimization maturity, leading the definition, documentation, and adoption of standard methodologies, governance models, tooling best practices, and operating processes for company-wide A/B testing and personalization. This role is responsible for the strategy, roadmap, and execution of A/B testing and contextual and personalized experiences across Consumer business and marketing initiatives, with a primary focus on web and app homepage experiences and other upper-funnel digital touchpoints. This role is critical to scaling contextual marketing and personalization capabilities as the organization accelerates data-driven, customer-centric experiences in 2026 and beyond, ensuring solutions are scalable, privacy-compliant, and aligned to long-term platform and brand strategy. Job Responsibilities:
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#LI-Corporate * At least 18 years of age The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! | |