Integrated Marketing Manager

Aquent is partnering with a leading financial institution dedicated to empowering individuals to achieve their financial goals. This client is known for its innovative approach to financial services and its unwavering commitment to client success.

We are seeking a dynamic and experienced Integrated Marketing professional to join their team as a 12-month contractor. In this pivotal individual contributor role, you will be instrumental in shaping how program participants engage with financial services, directly contributing to their financial well-being and the company's strategic growth objectives. Your expertise will drive impactful marketing and communication programs, ensuring a client-centric approach that truly makes a difference.

You'll develop and deliver comprehensive marketing and communication programs designed to meet the financial needs and aspirations of program participants. This role involves translating strategic business goals into engaging campaigns, elevating experiences through data-driven insights, and collaborating across diverse teams to bring initiatives to fruition. This role offers significant opportunities to drive innovation in marketing strategies, lead impactful campaigns, and collaborate with a wide array of internal and external partners, influencing the future of participant engagement. By focusing on a "Through Clients' Eyes" approach, you will directly contribute to positive participant outcomes and the organization's growth goals, reinforcing the company's commitment to its clients.

**Key Responsibilities:**

* Develop deep expertise in program participant experiences, audience behaviors, and business objectives.

* Translate business goals and marketing strategies into compelling, participant-facing campaigns that boost engagement and support key success metrics.

* Continuously enhance marketing and communication experiences by leveraging audience insights, competitive intelligence, data analytics, client feedback, and a test-and-learn methodology.

* Proactively and independently manage a portfolio of initiatives from conception to completion within a collaborative, matrixed, and evolving environment.

* Cultivate strong relationships and collaborate effectively with cross-functional teams and leaders at all organizational levels to secure alignment and buy-in for marketing initiatives.

**Must-Have Qualifications:**

* Minimum of 5 years of marketing or agency experience, ideally within financial services or another highly regulated industry.

* Demonstrated success in leading integrated marketing campaigns from strategic planning through execution.

* Bachelor's degree in Marketing or a related field, or equivalent professional experience.

* Hands-on proficiency across the full promotional mix, including digital channels, content creation, email marketing, video, social media, and paid media.

* A data-curious and analytical mindset, highly skilled in utilizing marketing data, insights, and A/B testing to optimize campaigns and inform strategic decisions that enhance participant outcomes.

* Experience managing marketing budgets and fostering productive agency relationships.

**Nice-to-Have Qualifications:**

* A strategic thinker capable of balancing data-informed decisions with creative solutions.

* Exceptional relationship-building capabilities.

* Strong project management and organizational skills.

* A proactive and effective change agent, adept at championing new ideas and guiding partners to embrace change.

* Relentlessly curious, always seeking continuous improvement and challenging the status quo.

* Comfortable thriving in fast-paced environments, with a strong bias towards action and continuous optimization.

#LI-HC1

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.