Marketing Manager (III)

Aquent is partnering with a globally recognized leader at the forefront of innovation, dedicated to shaping the future of technology and user experience. This company is renowned for its groundbreaking products and services that impact millions worldwide, fostering a culture of creativity, collaboration, and continuous improvement.

Are you a visionary marketing strategist with a passion for driving product success from concept to market? We're seeking an exceptional individual to step into a pivotal role where your expertise will directly influence the trajectory of cutting-edge products and features. Imagine leading the charge in crafting compelling narratives, shaping market perceptions, and orchestrating impactful campaigns that resonate with users globally. This is your chance to be the architect of product adoption, engagement, and growth within a dynamic, fast-paced environment!

In this exciting role, you will be the strategic force behind product marketing, translating complex features into clear, compelling value propositions. You'll not only inform stakeholders but also drive critical decisions, define market opportunities, and ensure our offerings meet and exceed user expectations. Your work will directly contribute to the successful launch and sustained growth of innovative solutions, making a tangible difference in how users interact with technology.

**What you'll do:**

* Serve as the authoritative subject matter expert for key products and features, collaborating with cross-functional partners to inform product development, conduct in-depth market analysis, and anticipate industry trends.

* Lead strategic planning meetings to develop robust marketing plans, prioritize goals, and define precise positioning strategies to effectively reach and engage target audiences.

* Champion the development and execution of comprehensive content strategies for product marketing across diverse channels, establishing frameworks and tracking key performance metrics for new and existing ventures.

* Validate market opportunities, including user growth and revenue potential, leveraging your expertise to identify new avenues and collaborate with teams to build compelling rationales and visions.

* Develop and execute end-to-end go-to-market plans, crafting powerful messaging that brings new products and features to life for users.

* Uncover deep user insights to guide product development and marketing strategies, advocating for an exceptional in-product user experience and driving engagement.

* Define and articulate product brand positioning, value propositions, and messaging strategies, ensuring consistent and impactful communication across all touchpoints.

* Independently create high-quality marketing content, collaborating with cross-functional teams and production partners to ensure alignment with product strategy and timely publication.

* Initiate, scope, and manage user research initiatives, leveraging internal and external resources to gather critical insights.

* Drive and oversee medium to large-scale marketing campaigns, communications, and programs designed to meet user needs and achieve key objectives, meticulously evaluating performance for continuous optimization.

**Must-Have Qualifications:**

* Proven expertise in product positioning, articulating unique value propositions.

* Strong analytical skills for data analysis and synthesis to inform strategic decisions.

* Deep understanding of consumer behavior and market dynamics.

* Demonstrated situational leadership abilities, adapting to evolving needs.

* Extensive experience in campaign management, from planning to execution and optimization.

* Ability to craft compelling marketing briefs that guide creative development.

* Exceptional client and partner management/advising skills.

* Solid foundation in brand management principles and execution.

* Comprehensive industry knowledge, staying ahead of trends and competitive landscapes.

* Mastery of storytelling to create engaging and memorable narratives.

* In-depth knowledge and hands-on experience with go-to-market activities.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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