Summer Intern - Marketing

Introduction: A Career at HARMAN Automotive

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience

• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence

• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

About the Role

As a Marketing Intern for HARMAN Automotive, you will support the Automotive Marketing Team and gain hands-on experience through special projects designed to give you insight into a marketing career. The team is responsible for creating consistent, engaging, and thought-leading content that showcases our high-quality products and supports sales efforts to attract new customers and grow existing relationships.

What You Will Do

• Create compelling content to support the Sales team, increase awareness of HARMAN products and technologies, and develop innovative programs targeting automotive industry prospects to generate leads and win new business.

• Develop marketing content in multiple formats, including print, digital, video, and audio.

• Write high-quality blogs, brochures, white papers, and thought leadership materials that reflect HARMAN's brand and expertise.

• Craft website copy and landing pages designed to build awareness and capture leads from target audiences.

• Assist the Content Marketing team with problem-solving activities and process improvements.

• Collaborate on CRM and Digital Marketing campaigns, learning how to create impactful messaging and optimize campaign performance.

• Conduct and present competitive analyses of digital channels (e.g., LinkedIn, YouTube, websites) and provide insights and recommendations to enhance HARMAN Automotive's digital presence.

• Support the Experiential Events team in planning and executing customer or industry events, attending meetings to understand processes and contribute to planning.

• Learn best practices for social media strategy, including planning, posting, execution, and optimization.

• Gain hands-on experience with AI tools and their applications in marketing, and work on a special project leveraging AI technology.

What You Need to Be Successful

• Completed coursework in Marketing, Advertising, Business Management and Communications.

• A solid understanding of marketing principles, strategies, and best practices.

• Familiarity with digital marketing tools and platforms (e.g., CRM systems, social media management tools, analytics platforms).

• Strong oral and written communication skills, with the ability to confidently present ideas and information.

• Ability to work collaboratively and build strong relationships across teams.

• Curiosity and willingness to learn AI applications in marketing, including tools for content generation, SEO optimization, and campaign automation.

• Organizational skills and attention to detail to manage multiple tasks and deadlines effectively.

Bonus Points if You Have

• Basic proficiency in AI content creation tools and an interest in learning new technologies.

• Ability to speak an additional language such as German, Chinese, Korean, or Japanese (preferred).

• Global mindset with experience or willingness to collaborate with teams across different regions.

What Makes You Eligible

• Must be currently enrolled in a related Bachelor's Degree program or higher at an accredited institution having completed your Freshman year or later, taking at least one class in the semester/quarter before participation in the internship program, and returning to school for at least one semester upon completion of the internship program

• Must have a cumulative 3.0 GPA

• Be willing to work in an office in Novi, Michigan and remotely.

• Able to provide your own housing and transportation to/from work.

• Must possess unrestricted work authorization.

• Successfully complete a background investigation and drug screen as a condition of employment

• Must provide full work availability from May 18, 2026 through August 7, 2026 and be able to work 40 hours per week

What We Offer

• Flexible work environment, allowing for hybrid work for positions/tasks that can be performed outside a HARMAN location

• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)

• Extensive training opportunities through our own HARMAN University

• Access to HARMAN Campus Fitness Center and Cafeteria

• An inclusive and diverse work environment that fosters and encourages professional and personal development

Pay Transparency

• Freshman: $19.00

• Sophomore: $21.00

• Junior: $23.00

• Senior: $24.00

• Master: $28.00

Dependent on the internship offered, pay is based on factors, including without limitation, the applicant's level of education and business need.

Benefits

HARMAN is interested in your health and wellbeing and offers benefits designed to support your wellbeing. Benefits and perks may vary depending on the nature of your relationship with HARMAN, and may include paid sick leave and medical benefits.