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Please review the job profile below and apply today!
The Brand Experience & Marketing Operations team ensures that brand strategy, category priorities, and marketing execution operate as one cohesive system across the organization. The team establishes the strategic frameworks, operational processes, and crossfunctional alignment required to deliver consistent, accurate, and customercentered marketing across all touchpoints.
The Sr. Brand Experience Strategist drives the development and integration of enterprise level brand narratives and category story frameworks. This role partners closely with Merchandising, Creative, Retail Media, Digital, Own Brand, and In-Store Experience to translate business goals, customer insights, and seasonal priorities into clear, actionable marketing strategies.
The Sr. Brand Experience Strategist ensures brand stories, category strategies, and promotional priorities come together cohesively across touchpoints and supports the Sr. Manager, Brand Experience & Category Strategy in governing standards, briefs, and operating rhythms that enable consistent customer experiences. This role serves as a senior subject matter expert in brand narrative development and integrated storytelling, providing deep expertise that informs enterprise marketing work.
This role applies a strong customer lens - grounding narratives and briefs in customer insights, business opportunities, and competitive trends to help create cohesive, omnichannel experiences that strengthen brand connection and influence customer behavior.
What You'll be Doing:
- Develop enterprise brand stories, seasonal narratives, and tentpole messaging frameworks that guide planning across marketing, merchandising, and creative teams.
- Translate merchant priorities and business inputs into categoryspecific storylines, insights, and gotomarket recommendations.
- Own the development, refinement, and governance of complex brand stories, seasonal narratives, and integrated creative briefs for major enterprise and crosscategory initiatives - ensuring clarity of objectives, insightdriven direction, strategic cohesion, and a consistent message hierarchy.
- Partner with Brand Experience & Category Strategy, Marketing Operations, In-Store Experience, Creative, Retail Media, Digital, Own Brand, and Category Management to ensure connected stories across media, digital, instore, and owned channels.
- Synthesize insights and crossfunctional inputs including customer behavior, category trends, and campaign performance to inform integrated planning and shape recommendations for timing, prioritization, and narrative direction.
- Lead analysis of category and campaign performance insights to inform future narrative evolution, messaging updates, or strategic pivots.
- Uphold brand guardrails, messaging standards, and storytelling frameworks; identify opportunities to improve clarity and consistency across teams.
- Deliver strategic recommendations that shape narrative direction and support enterprise planning and category storytelling, ensuring crossfunctional alignment and escalating unresolved issues to the Sr. Manager, Brand Experience & Category Strategy.
- This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.
What You Bring with You (Qualifications):
- Bachelor's degree in Marketing, Business, Communications, or related field (required).
- 6-8+ years in brand strategy, category marketing, and/or integrated marketing planning required.
- Strong experience turning insights into narratives, developing briefs, and guiding crossfunctional teams through strategic planning.
- Experience with customercentered marketing, category insights, or omnichannel storytelling preferred.
- Prior people leadership experience preferred.
- Strong strategic narrative development and brand planning capabilities.
- Excellent communication, synthesis, and storytelling skills.
- Expertise in retail/category strategy and gotomarket planning.
- Ability to influence without authority and collaborate across merchandising, marketing, creative, media and operations partners.
- Strong analytical capability and ability to synthesize insights into strategy.
- Excellent communication, facilitation, and leadership skills.
- Comfortable navigating ambiguity and mentoring team members.
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Meijer
parental leave
Mar 28, 2026