Vice President, Marketing Insights and Systems - Virtual

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight." We are passionate about connecting purpose with impact. Alight empowers clients to build a healthier and more financially secure workforce by unifying the benefits ecosystem across health, wealth, wellbeing, navigation, and absence management.

Our Benefits

With a comprehensive total rewards package, Alight offers programs and plans that support your mind, body, wallet, and life. Benefits include health, dental and vision coverages starting Day One. Additionally, Alight colleagues enjoy wellbeing programs, retirement plans with contribution matching, generous time off, parental leave, continuing education, and career growth opportunities - all within a thriving global organization.

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and "Top 100 Company for Remote Jobs" 6 years in a row.

Great Place to Work

Thanks to the work of every colleague, Alight has received multiple awards of recognition including "Great Place to Work" for the past 7 years and Fortune's "Best Companies to Work For." To learn more about our company culture and awards Click Here.

If you, Champion People, seek to Grow with Purpose, and embody the meaning of Be Alight - We invite you to join our team! Learn more at careers.alight.com.

The Role

Do you enjoy operating in the gray, and defining business strategy based on insights? Join Alight as the Vice President of Marketing Analytics and Systems, a pivotal executive leadership role responsible for architecting the operational, analytical, and go-to-market (GTM) foundation that enables scalable, data-driven growth within an enterprise health services technology environment.

Key Responsibilities

Marketing Analytics & Insights

• Build a unified marketing analytics program with reproducible reporting, automated dashboards, forecasting models, and KPI frameworks for real-time information distribution

• Deliver executive-level insights influencing strategy and investment decisions.

Market Strategy & White Space Analysis

• Lead TAM, market structure, and whitespace analyses to identify expansion opportunities.

• Translate insights into actionable product and GTM recommendations.

Go-to-Market (GTM) Engineering

• Oversee/Manage/Architect end-to-end GTM systems including funnel design, lifecycle workflows, qualification frameworks, and enablement paths.

• Partner with Sales, RevOps, FP&A, and Customer Success to ensure lifecycle alignment.

Marketing Operations & Technology

• Own and evolve the marketing technology stack to ensure scalability, data integrity, compliance, and seamless system integration.

• Establish operational frameworks, governance models, and performance management processes to support predictable revenue growth.

• Lead attribution strategy, funnel analytics, and marketing performance measurement across all channels and segments.

Win/Loss & Strategic Insights

• Build and manage a comprehensive win/loss program.

• Present insights to senior leadership and drive alignment on actions.

Pricing Strategy & Offer Support

• Partner with Product and Finance to support pricing architecture and monetization strategy.

• Support offer experiments and scenario modeling.

Leadership

• Manage, coach and lead through transformation your direct report team members. These technology operations/marketing operations pros are fluent in systems such as Salesforce, Marketo, Demandbase, 6sense, Clay, Zapier, Qualified, 1mind, Power BI, and more.

• Lead from the front with an AI-first mindset; test and learn, scale and optimize using insights, technology, and tools

Qualifications & Experience

• Bachelors degree or equivalent work experience.

• 15+ years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.

• Advanced analytical skills and experience in regulated or healthcare-related industries preferred.

Work Environment

Remote-first role with periodic travel required. Alight is proud to be headquartered in Chicago, Illinois.

Application and Interview

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Alight requires all virtual interviews to be conducted on video. Please be aware that Alight is a camera-on culture and may require occasional travel to one of our physical office locations.

Our commitment to Inclusion

We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

As part of this commitment, Alight will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.If reasonable accommodation is needed, please contact alightcareers@alight.com.

Equal Opportunity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state, or local law. In addition, we take affirmative action to employ disabled persons, disabled veterans, and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request reasonable accommodations/modifications by contacting their recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not, now or in the future, require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

Maximum :

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: Wellbeing and Benefits Selector Page - Alight

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.