Ecommerce & Digital Marketing Lead (multiple positions)

Employer: General Mills, Inc.

Job Title: Ecommerce & Digital Marketing Lead (multiple positions)

Job Requisition: #40090 | 20330.468.5

Job Location: 11330 Olive Blvd, Suite 300, St. Louis, MO 63141

Job Type: Full Time

Travel: Yes - Domestic (U.S.) travel required 25% of the time.

Telecommute: Yes - Partial telecommuting permitted; role requires onsite work multiple days per week.

Job Duties:

• Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands.
• Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart.
• Lead digital consumer marketing initiatives, including on-site advertising and social media activation.
• Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience.
• Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness.
• Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends.
• Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels.

Domestic (U.S.) travel required 25% of the time. Partial telecommuting permitted; role requires onsite work multiple days per week.

Background checks and drug testing are required.

Requirements:

Employer will accept a master's degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet

food industry.

Experience must also include 4 years of hands-on experience in each of the following:

• Experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs)
• Experience managing a mid-to- large assortment (500+ SKUs) on major PIM platforms - Salsify, Syndigo, and 1 WorldSync.
• Experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms.
• Experience managing P&L of a mid-to- large assortment (500+ SKUs) from a multi-brand product portfolio in an eCommerce environment.
• Experience establishing and tracking KPIs to evaluate performances and measure success.
• Experience managing and leading teams.

Contact: Apply online at https://careers.generalmills.com/careers/ Please refer to job requisition number- #40090

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what's next.