Digital Marketing Lead

Tyto Athene is searching for a Digital Marketing Lead to take our digital media/marketing function to the next level and be the driving force behind our targeted, paid marketing campaigns and our day-to-day digital presence. You will own the content and social media strategy and bringing Tyto Athene's brand narrative to life through compelling content and video. In this role you will work closely with the Director of Marketing and collaborate across the organization - from engineers and technical experts to business development and operations - to surface wins, success stories, and capabilities that demonstrate what Tyto Athene does and why it matters. You will work with our in-house graphic designers, giving you the firepower to focus on content strategy, storytelling, and copy.

About You:

You are a disciplined digital operator, equally comfortable writing a compelling narrative, building a content calendar, supporting a paid campaign, and reporting on performance. You are highly organized, editorially strong, self-directed, and collaborative.

You enjoy turning complex, technical ideas into content that resonates, whether that means collaborating with an engineer to understand a capability, partnering with business development on a campaign, or finding the story inside a contract win. You are comfortable working across all levels of an organization and presenting recommendations and insights to senior leadership.

Responsibilities:

Platform & Content Management: Develop and implement a content strategy spanning social media, email, newsletters, and the company website. Lead planning, creation, scheduling, and publishing across Tyto Athene and our subsidiary stackArmor's digital channels, primarily LinkedIn, ensuring consistency in voice, cadence, and quality.

• Paid Campaign Management: Plan and execute paid media campaigns across social and digital platforms to drive brand awareness among target agencies and partners, while deploying tactical, pursuit-aligned campaigns ahead of key bid opportunities.

• Analytics & Performance: Track and analyze performance metrics across all digital channels using HubSpot, Google Analytics, and other relevant tools. Monitor trends and surface opportunities and challenges to senior leadership.
• Content Creation & Brand Storytelling: Champion Tyto Athene's brand narrative through compelling copy, editorial content, and video. Partner with the CTO organization, Recruiting, Operations, and other departments to tell the stories that matter most - capability showcases, wins, contract successes, and the people behind the mission. Craft strategic video content, including series and episodic formats, in collaboration with our graphic designers.

Required:

• 3-7 years in digital marketing
• Experience supporting ABM campaigns and/or paid social, with an understanding of how to market to a defined set of target accounts
• Experience working in the government contracting (GovCon) space or defense technology
• Strong HubSpot proficiency building landing pages, email workflows, list management, campaigns, and reporting dashboards
• Hands-on Google Analytics experience
• Comfortable working in WordPress
• Exceptional writing and copywriting skills across formats
• Strong organizational skills and content calendar management experience
• Must have direct, hands on experience with the following tools and platforms: HubSpot, Google Analytics, Wordpress, LinkedIn Campaign Manager, MS Office Suite
• Portfolio or examples of digital content, copywriting, or brand storytelling across formats

Desired:

• Video production or storytelling experience - comfortable collaborating on short and long-form video content
• Experience with Video Production and Editing tools
• Based in or near the Washington, D.C. metro area

Location:

• Reston, VA - This role is remote-friendly with occasional on-site visits to our Reston, Virginia office to support content creation and production.

Compensation:

• Compensation is unique to each candidate and relative to the skills and experience they bring to the position. The salary range for this position is typically between $95,000 and $110,000. This does not guarantee a specific salary as compensation is based upon multiple factors such as education, experience, certifications, and other requirements, and may fall outside of the above-stated range.

Benefits:

• Highlights of our benefits include Health/Dental/Vision, 401(k) match, Paid Time Off, STD/LTD/Life Insurance, Referral Bonuses, professional development reimbursement, and parental leave.