New

Sr Product Manager - Marketing Technology Activation

TEKsystems
$75.00 - $80.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, Georgia, Atlanta
Jun 30, 2026
Description Our Customers Marketing Technology organization is seeking a Senior Product Manager to own the last-mile delivery of marketing communications - connecting customer data platforms, content systems, and audience tools to the activation channels that reach our Customers end customers at scale. This is a traditional Senior product management role, but with a heavy technical lean. The primary mission is to ensure that data flowing through our customers marketing technology stack can be translated, connected, and delivered to end activation channels - email, paid social, SMS, display, and beyond - reliably, accurately, and at scale. The hiring manager was explicit: she needs someone who understands the customer journey in detail, can read technical documentation for APIs, file transfers, FTPs, and batch jobs, and can work alongside engineers to automate manual processes through technology. This is not a Salesforce CRM role - it's a cross-domain, cross-channel martech activation role that requires both strategic product thinking and deep technical fluency. How You'll Spend Your Time Product Strategy & Customer Journey Definition: You'll work closely with the product principal to define the end-to-end customer journey related to content and activation - understanding how creative assets are stored, how they flow through different systems, and what's required at each handoff point to ensure successful delivery to end activation channels. You'll define the product vision for this space, identify the next areas of opportunity within the martech stack, and build the roadmap that gets our customers marketing technology systems talking to each other automatically and at scale. Cross-System Integration & Technical Requirements Development: A significant portion of your time will be spent understanding the technical requirements of connecting systems - what data needs to be provided to a technology partner, what format it needs to be in, what the API contract looks like, and what needs to happen for a communication to get out the door successfully. You'll work with engineering partners to define these requirements, write user stories, and ensure that integrations are built correctly the first time. You need to be able to read technical documentation independently and have credible technical conversations with engineers without needing everything translated for you. Engineering Partnership & Agile Delivery: You'll run product ceremonies with engineering partners - sprint planning, backlog grooming, standups, and retrospectives. You'll manage the product backlog, define OKRs tied to strategic initiatives, and ensure that engineering delivery is aligned with the product roadmap and business priorities. The hiring manager is looking for someone who can own this end to end without significant coaching on product fundamentals. Business Partner Collaboration & Stakeholder Management: You'll work with business teams including the customer to understand their product stack, their requirements, and how the activation technology needs to evolve to support their needs. You'll define the product strategy for this space in partnership with business stakeholders and communicate roadmap status, risks, and opportunities clearly to both technical and non-technical audiences. Martech Stack Expansion & Automation: You'll identify and define the next areas of opportunity within The Home Depot's martech stack - specifically focused on automating manual processes, getting systems to talk to each other, and enabling personalized communications to end customers at scale and speed. The next major initiative on the team's horizon is connecting the customer data platform (GrowthLoop) to identity activation partners like LiveRamp - experience in this space is a meaningful differentiator. Additional Skills & Qualifications Responsibilities: Own the product roadmap for marketing technology activation - defining vision, strategy, OKRs, and priorities in partnership with the product principal and business stakeholders Manage the connection between the customers data platform (GrowthLoop) and end activation channels including email service providers, paid social, SMS, display, and online Write user stories and product requirements documentation that translates business and technical requirements into executable engineering work Run agile product ceremonies with engineering partners - sprint planning, backlog grooming, standups, and retrospectives Work with engineering partners to understand API contracts, file transfer requirements, FTP configurations, and batch job specifications for system integrations Define and document the end-to-end customer journey for content and activation - understanding how creative assets are authored, stored, and delivered through the martech stack to end channels Support the evaluation and integration of identity activation partners including LiveRamp and similar data collaboration platforms Leverage SQL and BigQuery to support data analysis, validate integration performance, and inform product decisions Communicate roadmap status, risks, and opportunities to Senior leadership and cross-functional stakeholders What You Bring Required: Senior-level product management experience - ability to define product vision, build roadmaps, write user stories, manage backlogs, define OKRs, and run agile ceremonies independently without coaching on PM fundamentals Job Type & LocationThis is a Contract to Hire position based out of Atlanta, GA. Pay and BenefitsThe pay range for this position is $75.00 - $80.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace TypeThis is a fully onsite position in Atlanta,GA. Application DeadlineThis position is anticipated to close on Jul 10, 2026. About TEKsystems We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records. Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.