Assistant Director of Marketing and Communications

Assistant Director of Marketing & Communications

The Assistant Director of Marketing & Communications collaborates with departments across Student Life and works closely with marketing, communications, creative, content, and web teams to support integrated marketing and communication initiatives. This position is heavily focused on graphic design and visual communications and directly supervises student marketing staff responsible for creating and distributing multimedia content that engages students and their families.

The role supports programs and services across Student Life, Creighton Dining, and student organizations, including student engagement, campus dining, and mental and physical well-being initiatives. The Assistant Director also assists with campaign planning, content development, social media strategy, performance reporting, and brand stewardship while providing innovative leadership to student marketing teams.

This is a full-time, on-campus position.

Key Responsibilities

Marketing & Communications Strategy: Support division-wide marketing and communication initiatives.

• Partner with Student Life departments to identify goals, develop integrated marketing strategies, and create campaign assets.
• Collaborate with marketing, communications, creative, content, and web teams to execute strategic priorities and campaigns.
• Identify opportunities for cross-departmental collaboration and coordination of marketing efforts.
• Manage the divisional marketing and communications calendar to ensure alignment across initiatives and project timelines.
• Collaborate with University Communications and Marketing (UCOM) to support branding, web strategy, and internal and external communication efforts.

Graphic Design & Brand Management

• Create visually compelling marketing materials and campaign assets across print and digital platforms.
• Serve as a steward of the University and Student Life brands by ensuring all materials align with established brand standards and visual identity guidelines.
• Act as the final reviewer of divisional marketing materials, including flyers, apparel, promotional items, and digital assets.
• Review student-created work for quality, accuracy, and brand consistency.

Social Media & Digital Communications: Develop, coordinate, and execute social media campaigns across Student Life channels.

• Package and distribute content to ensure consistent messaging and audience engagement.
• Provide guidance on content strategy, trends, audience engagement, storytelling, and brand voice.
• Work with departmental contributors to maintain and update content across digital platforms and communication channels.
• Support internal communications and social media management efforts.

Student Staff Leadership & Supervision

• Supervise and mentor student marketing staff, including Creative Suite and Bluejay Life teams.
• Coordinate project workflows, assign work, manage priorities, and ensure timely completion of deliverables.
• Serve as a liaison between student staff and campus clients to uphold project expectations and service standards.
• Provide coaching and professional development opportunities to student employees.

Analytics & Assessment

• Assist with tracking key performance indicators (KPIs) and campaign performance across marketing channels.
• Monitor trends and engagement metrics to evaluate effectiveness and inform future strategies.
• Provide recommendations based on data to optimize marketing and communication efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Graphic Design, or a related field strongly preferred.
• Minimum of three years of professional experience in marketing, communications, graphic design, or a related field.
• Strong graphic design experience with demonstrated proficiency in Adobe Creative Suite.
• Experience developing and executing integrated marketing and social media campaigns.
• Effective collaboration with campus partners, subject matter experts, and organizational leaders.
• Demonstrated project management, organizational, interpersonal, and communication skills.

Preferred Skills

• Project management and workflow coordination.
• Student staff supervision and mentoring experience.
• Social media strategy and content development.
• Data analysis and performance reporting.
• Commitment to equity, diversity, and inclusion.