Social Media Manager

Position Description:

Working in a collaborative, cross-functional team environment, this social media manager develops engaging, on-brand social media campaigns for the University of Minnesota (UMN) College of Continuing and Professional Studies (CCAPS) and our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners. Reports to the Director of Content Marketing.

Monday-Friday: 8:00am-5:00pm. This is primarily a remote position, however the candidate will need to come into the office periodically for meetings and events, when needed.

Visa Language: Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

Major Responsibilities:

Social Media Strategy and Analysis (20%)

• Based on CCAPS and UMN brand and goals, develop strategies to grow CCAPS followers, impressions, and engagement on social media.
• Recruit, hire, train, and manage CCAPS social media interns/student ambassadors, when applicable.
• Set annual goals per platform. Track social KPIs, provide context (changes over time, comparison to industry standards, etc.) and share with stakeholders. Use data/insight to adjust approach as necessary.
• Nurture social media collaborations within the University and with external partners.
• Monitor emerging social media platforms. Assess their value for engaging CCAPS audiences and recommend new platform adoption as appropriate.

Social Media Management (80%)

• Partner with marketing managers, content managers, alumni relations managers, program staff and AI tools to ideate and develop a content plan.
• Create engaging/accessible social content. Take/edit photos and video (using tools such as CapCut, Descript, or Canva). Write copy.
• Schedule and tag posts in Sprout Social. Ensure posts are optimized for discoverability.
• Engage with accounts we follow and commenters on our posts.
• Recommend and schedule boosted posts as needed. Track expenses in project management system.
• Champion social posting and engagement among college faculty/staff. Prompt and train as needed.
• Network with other UMN and/or higher education social media managers to learn/share best practices and metrics.
• Edit video/audio podcasts and convert into social media assets.
• Create and manage LinkedIn newsletters.
• Monitor and update "about us" sections of social accounts.
• Manage CCAPS MEM YouTube account (create or update intro videos, implement SEO/AIO/GEO strategies, audit playlists, ensure accessibility, etc.)
• Manage access to CCAPS social accounts and other social administration work.

Required Qualifications:

• Bachelor's Degree in Communication, Journalism, Marketing, Art or related field or non-communication related degree with additional two years of professional communication experience, or a combination of related education and work experience to equal at least six years.
• Experience developing social media strategies and deploying them with positive results.
• At least two years of experience creating engaging social media content.
• A proven track record of writing clear, concise, and creative copy.
• Demonstrated strong grasp of English usage and grammar.
• Experience making digital communications accessible.
• Use of video editing tool such as CapCut, Descript or Canva.
• Interpersonal skills including patience, tact, and the ability to work with a variety of people at all levels to lead communications efforts.

Preferred Qualifications:

• Experience with a social media management tool such as Sprout Social.
• Experience working in education.
• Experience using AI-empowered workflows.
• Excellent organization skills and the ability to handle a high volume of work, multiple projects being worked on simultaneously, and tight deadlines.

Department Description:

The Marketing and Enrollment Management Department at the University of Minnesota's College of Continuing and Professional Studies develops engaging communications campaigns for our community of prospects, learners, alumni, staff/faculty, advisory boards, and workforce partners.

Pay Range: $60,000 - $80,000; depending on education/qualifications/experience

Time Appointment: 100% Appointment

Position Type: Civil-Service & Non-Faculty Labor Represented Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

While our salary ranges provide a framework, it is important to note that most of the time, the initial pay may not reach the maximum of the range. This approach ensures that compensation reflects the value and unique contributions of each candidate while maintaining equity within our organization. As part of our commitment to fair and equitable compensation, please be aware that the salary offered to incoming candidates will be based on their individual credentials and experience.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Required Application Materials:

• Resume; Within your resume, please include examples of social media accounts you have managed, if applicable.
• Cover Letter

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023, 2025, 2026), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.