New

Director of Sales & Marketing

MRA-The Management Association
United States, Wisconsin, Fort Atkinson
Aug 12, 2026
ETIDirector of Sales & MarketingFort Atkinson, WI DUTIES AND RESPONSIBILITIES Develop and implement sales and marketing plans to achieve corporate objectives. Establish sales and marketing goals. Manage, mentor and monitor direct sales team and sales rep organizations activities to assure goals are achieved. Grow the business through identification and development of new customers as well as additional opportunities with existing customers. Coordinate with direct sales team and sales reps to create win strategies and action assignments and build solid relationships with key customers. Establish and maintain close working relationships with internal departments such as engineering, manufacturing, quality and customer service. Monitor post-win activities through the new product introduction process and work with relevant departments to assure customer needs are met. Produce forecasts and other sales and marketing activity reports. Research and stay current on industry trends and competitor activities. Plan and develop appropriate promotional materials while maintaining a consistent corporate image. Help evaluate acquisition targets, build pre-close diligence information, compare sales and marketing strategies and/or evaluate synergies while leading the sales/marketing functional integration(s) as necessary. Lead the assessment, selection, implementation, and optimization of CRM and sales technology platforms to support business growth, enhance customer relationship management, and provide actionable sales analytics. Maintain the company website and use it as a sales and marketing tool. Monitor activity and initiate actions across different marketing channels to increase the quantity of quality leads. Identify, manage, and evaluate marketing channels and campaigns to support sales objectives and strengthen brand presence. Provide leadership and oversight for the customer service team, ensuring exceptional customer support, efficient order processing, and continuous improvement of customer-facing processes to drive customer satisfaction and retention. Other duties that may be assigned. QUALIFICATIONS/EXPERIENCE/EDUCATION Bachelor degree in a business-related area of study (Sales, Marketing, Finance, Engineering, etc.) 5+ years of sales/sales management experience with an electronics company Extensive and well-developed network of electronics users Engineering and/or operations experience in an electronics environment Proven track record of opening doors and closing deals